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Transition des filières et territoires vers la bio et maintien des valeurs - Résultats des cas d’étude du projet européen "HealthyGrowth"

Münchhausen, von, Susanne; Lamine, Claire and Haack, Michaela (2015) Transition des filières et territoires vers la bio et maintien des valeurs - Résultats des cas d’étude du projet européen "HealthyGrowth". [Transition of Values Chains and Regions towards Organic: How to Maintain Values? - Case Study Results of the European HealthyGrowth project.] Speech at: Tech & Bio 2015, the professional show on organic and alternative farming techniques, Bourg-les-Valence, Drome, Rhone-Apes, France, 23-24 September 2015. [Completed]

PDF - Presentation - English
PDF - Supplemental Material - English (Outline of the session on regional transition towards organics)
PDF - Supplemental Material - French/Francais (Programme Atelier Bio et Territoires)


In various European countries, organic farming acts as a driving factor for small and medium enterprises, cooperations of food businesses or territorial development. Examples for regional development initiatives are ‘Biovallée de la Drôme’ in France, ‘Biodistretti’ in Italy or the ‘Bio-Regionen’ in Austria. Regional development initiatives aspire to create ‘model regions’ for sustainable development in agriculture and in a wider perspective. While the overall objective is similar for all approaches, the outcomes differ between enterprises and regions. However, the regional embeddednes plays always a strategic role. The region can be the key quality criteria of the values-based food chain, the main characteristic of the differentation strategy or just important for the image of the enterprise or organic initiative. For the realisation of the regional embeddedness of organic products excellent business strategies and efficient management tools are crucial for the development of businesses and chains maintaining the value added from field to fork. The territorial embeddedness is a strong quality argument for the marketing of organic products studied in the HealthyGrowth project.

EPrint Type:Conference paper, poster, etc.
Type of presentation:Speech
Keywords:Filiere, agriculture biologique, transition territorial, Biovallee, integration territoriale, BÖLN, BOELN, BÖL, BOEL, FKZ 12OE020, HealthyGrowth
Agrovoc keywords:
EnglishValue added producthttp://aims.fao.org/aos/agrovoc/c_330684
EnglishOrganic agriculturehttp://aims.fao.org/aos/agrovoc/c_15911
Englishcooperative marketinghttp://aims.fao.org/aos/agrovoc/c_1860
EnglishRegional developmenthttp://aims.fao.org/aos/agrovoc/c_6488
Subjects: Food systems > Markets and trade
Food systems > Policy environments and social economy
Knowledge management > Education, extension and communication
Food systems > Produce chain management
Research affiliation: European Union > CORE Organic II > HealthyGrowth
Germany > Federal Organic Farming Scheme - BOELN > Economics > Marktentwicklung
Germany > University of Applied Science Eberswalde
France > INRA - Institut National de la Recherche Agronomique
Deposited By: von Münchhausen, Dr Susanne
ID Code:29383
Deposited On:16 Nov 2015 10:46
Last Modified:28 Nov 2018 13:41
Document Language:French/Francais
Refereed:Not peer-reviewed

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