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Healthy growth in mid-scale values based food chains

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Kvam, Gunn-Turid (2014) Healthy growth in mid-scale values based food chains. In: Programme and Books of Abstracts - Farming systems facing global challenges: Capacities and strategies, 11th European IFSA Symposium, 1-4 April 2014 in Berlin, Germany, p. 57.

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Online at: http://project2.zalf.de/IFSA_2014/documents/ifsa-2014-berlin-book-of-abstracts.pdf

Summary

This paper is a literature review of studies of mid-scale food values based food chains and healthy growth processes in the organic food sector. By midscale values based food chains we mean productions that are growing out of the niche/small scale market into larger volumes and sales. Previous research have shown that niche market chains might have inherent problems in moving from niche to volume, while mainstream large-scale markets have inherent problems in securing and advancing organic values. A main hypothesis is that mid-scale value based chains are able to deal with these challenges because they are based on a different form of marketing logic and strategies than either small- or large scale chains. As a first step in analysis of the success of mid-scale value based food chains is therefore to carry out a review of existing research. Main questions raised are: How are these value chains organized, and value distributed among actors? What seems to be the main challenges for growth? What kind of risks and options seems to exist? How do value chain actors manage to communicate integrity and consumer trust whilst growing? The paper disseminates findings of the CORE Orgainic II project HealthyGrowth.


EPrint Type:Conference paper, poster, etc.
Type of presentation:Workshop
Keywords:Values based food chains, growth, integrity, trust, HealthyGrowth
Subjects: Food systems > Food security, food quality and human health
Values, standards and certification
Food systems > Produce chain management
Research affiliation: European Union > CORE Organic II > HealthyGrowth
Norway > Centre for Rural Research
Norway > RCN - Research Council of Norway
Related Links:http://www.coreorganic2.org
Deposited By: Hilde, Dr. Bjørkhaug
ID Code:27676
Deposited On:12 Feb 2015 11:28
Last Modified:17 Feb 2015 10:01
Document Language:English
Status:Published
Refereed:Peer-reviewed and accepted

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