Schermer, Markus and Furtschegger, Christoph (2013) Value based supply chains to meet the expectations of organic consumers - A case study from Austria. Paper at: XXV ESRS Congress, Florence, Italy, 29.07.-01.08.2013.
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Summary
The contribution revisits the results of a case study conducted in 2009, eliciting quality aspects within a mid-scale values based supply chain. Its main objective is to show how organic values can be combined with new forms of relationships in enlarged regional food supply chains beyond direct marketing. Actors along the supply chain employ similar quality argumentations and a similar understanding of fairness and social sustainability. Moreover their perceptions comply to a large extend with the expectations of consumers. Regional embeddedness and spatial proximity is a key element to achieve this synergy.
EPrint Type: | Conference paper, poster, etc. |
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Type of presentation: | Paper |
Subjects: | Food systems > Markets and trade Food systems > Produce chain management |
Research affiliation: | European Union > CORE Organic II > HealthyGrowth |
Deposited By: | Furtschegger, Mag. Christoph |
ID Code: | 25181 |
Deposited On: | 28 Feb 2014 13:45 |
Last Modified: | 28 Feb 2014 13:45 |
Document Language: | English |
Status: | Published |
Refereed: | Not peer-reviewed |
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