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Animal welfare and eggs - cheap talk or money on the counter?

Andersen, Laura Mørch (2011) Animal welfare and eggs - cheap talk or money on the counter? Journal of Agricultural Economics, 62 (3), pp. 565-584.

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Marginal willingness to pay for eggs carrying labels indicating different productions methods is estimated using Danish purchase data on individual level. Among other things the labels indicate environmental features and different levels of animal welfare for the hens that produce the eggs. Results show that consumers are generally willing to pay for labels indicating animal friendly production methods. It also appears that consumers living in urban areas are willing to pay more for animal welfare than people in rural areas and that people who perceive the level of animal welfare in organic eggs as higher are willing to pay more not only for organic eggs but also for other labels indicating increased animal welfare. The age of the main buyer has no significant effect, so in this study the value of animal welfare does not seem to differ between age groups.

EPrint Type:Journal paper
Keywords:Animal welfare, eggs, heterogenity of preferences, panel mixed multinomial logit, MMNL, market data, labelling, willingness to pay
Subjects:"Organics" in general
Food systems > Markets and trade
"Organics" in general > Countries and regions > Denmark
Research affiliation: Denmark > DARCOF II (2000-2005) > III.1 (COF) Consumer demand for organic foods
Deposited By: Sørensen, Peter
ID Code:24676
Deposited On:19 Nov 2013 15:13
Last Modified:19 Nov 2013 15:13
Document Language:English
Refereed:Not peer-reviewed

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