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Organic food prices and the consumer - review of the evidence

Aschemann-Witzel, J. and Zielke, S. (2013) Organic food prices and the consumer - review of the evidence. In: Løes, Anne-Kristin; Askegaard, Margrethe; Langer, Vibeke; Partanen, Kirsi; Pehme, Sirli; Rasmussen, Ilse A.; Salomon, Eva; Sørensen, Peter; Ullvén, Karin and Wivstad, Maria (Eds.) Organic farming systems as a driver for change, NJF Report, no. 9 (3), pp. 83-84.

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There is a lack of research on actual organic price knowledge and on how consumers deal with prices during information search and purchase decision at the point of sale. Further research into this can help market actors to strike the balance between price as a barrier and as a cue to quality perception. Research on consumers and organic food prices should increasingly differentiate between organic consumer segments, product categories, distribution channel and brands. Such research will guide market actors towards more targeted pricing strategies that can support further market growth.

EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Agrovoc keywords:
EnglishOrganic foodshttp://aims.fao.org/aos/agrovoc/c_29261
EnglishFood priceshttp://aims.fao.org/aos/agrovoc/c_1358166351183
EnglishConsumer behaviourhttp://aims.fao.org/aos/agrovoc/c_1821
Subjects: Food systems > Markets and trade
Values, standards and certification > Consumer issues
Research affiliation: International Conferences > 2013: NJF Seminar 461 - Organic farming systems as a driver for change
Deposited By: Sørensen, Peter
ID Code:24549
Deposited On:06 Nov 2013 21:57
Last Modified:06 Nov 2013 21:57
Document Language:English
Refereed:Peer-reviewed and accepted

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