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Fairness and satisfaction in business relationships: results of a survey among Swiss organic farmers and buyers


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Mühlrath, Daniel; Möller, Detlev and Schumacher, Jörg (2014) Fairness and satisfaction in business relationships: results of a survey among Swiss organic farmers and buyers. In: Rahmann, G. and Aksoy, U. (Eds.) Building Organic Bridges, Johann Heinrich von Thünen-Institut, Braunschweig, Germany, 4, Thuenen Report, no. 20, pp. 1027-1030.

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This paper presents results of a standardized online survey among Suisse organic farmers and their buyers on fairness and satisfaction in business relations. A majority of participating Suisse organic farmers and buyers are satisfied with their business relationships. Farmers not only expect their buyers to pay fair prices but also to act consistently, be transparent and invest in good personal relations. Buyers expect their agricultural suppliers to provide high quality products, be reliable and transparent while fair prices are mentioned less frequently. Especially regarding perceived fair payments by business partners, this slightly differing perspective between farmers and buyers can also be observed. Presented measurement items of an adapted organizational justice scale in agricultural buyer supplier relationships can be used for further analysis.

EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Keywords:fairness, satisfaction, buyer-supplier relationships, organic farming, Switzerland, organizational justice
Agrovoc keywords:
Englishinterorganizational relationshipshttp://aims.fao.org/aos/agrovoc/c_50245
EnglishAgricultural tradehttp://aims.fao.org/aos/agrovoc/c_8682
EnglishOrganic agriculturehttp://aims.fao.org/aos/agrovoc/c_15911
Subjects: Farming Systems > Social aspects
Food systems > Markets and trade
Food systems > Produce chain management
Research affiliation: Switzerland > Bio Suisse
Germany > University of Kassel > Department of Farm Management
International Conferences > 2014: 18th IFOAM OWC Scientific Track: 4th ISOFAR Scientific Conference
Deposited By: Mühlrath, Daniel
ID Code:23946
Deposited On:30 Oct 2014 14:33
Last Modified:30 Oct 2014 14:33
Document Language:English
Refereed:Peer-reviewed and accepted
Additional Publishing Information:urn:nbn:de:gbv:253-201407-dn053621-1

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