Wannemacher, Daniela (2014) BNN-Guidelines for organic retail ranges. Meeting consumer expectations and defining ecological ranges. [BNN-Sortimentsrichtlinien für den Naturkost-Fachhandel.] Paper at: IFOAM Organic World Congress 2014, Istanbul, Turkey, 13-15 October 2014. [Completed]
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Summary
Making the product range in organic shops as trustworthy as consumers expect, BNN-members from the retail sector have set up their own guidelines on the quality of products they want to offer. These guidelines demand 100% certified organic foods, as well as they describe special requirements for not-certifiable foods as well as non-food products, defining an own understanding of “ecological” products.
Summary translation
Um den Konsumenten-Erwartungen an das Angebot im Naturkost-Fachgeschäft zu entsprechen, haben die Einzelhandelsverbände eigene Sortimentsrichtlinien veröffentlicht. Die Sortimentsrichtlinien geben ein 100% zertifiziertes Sortiment an ökologischen Lebensmitteln vor, gleichzeitig sind spezifische Anforderungen an nicht-zertifizierbare Lebensmittel oder Non-Food-Artikel beschrieben. Die Sortimentsrichtlinien definieren damit das Selbstverständnis der BNN-Einzelhändler bzgl. eines ökologischen Produktsortiments.
| EPrint Type: | Conference paper, poster, etc. | |||||||||||||||||||||
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| Type of presentation: | Paper | |||||||||||||||||||||
| Keywords: | Consumer expectations, organic retail, guidelines, standards for food- and non-food-products, natural cosmetics | |||||||||||||||||||||
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| Subjects: | Food systems > Markets and trade Values, standards and certification > Consumer issues Food systems > Produce chain management | |||||||||||||||||||||
| Research affiliation: | Germany > Organic Processors and Traders Association International Conferences > 2014: 18th IFOAM OWC Practitioners Track | |||||||||||||||||||||
| Deposited By: | Wannemacher, Daniela | |||||||||||||||||||||
| ID Code: | 23895 | |||||||||||||||||||||
| Deposited On: | 10 Mar 2015 10:12 | |||||||||||||||||||||
| Last Modified: | 10 Mar 2015 10:12 | |||||||||||||||||||||
| Document Language: | English | |||||||||||||||||||||
| Status: | Unpublished | |||||||||||||||||||||
| Refereed: | Not peer-reviewed |
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