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Consumers' knowledge and information needs on organic aquaculture


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Feucht, Yvonne and Zander, Katrin (2014) Consumers' knowledge and information needs on organic aquaculture. In: Rahmann, G. and Aksoy, U. (Eds.) Building Organic Bridges, Johann Heinrich von Thünen-Institut, Braunschweig, Germany, 2, Thuenen Report, no. 20, pp. 375-378.

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Organic aquaculture is a reasonably new market segment and so far little is known about consumers’ knowledge and perception of organic aquaculture. Therefore the present article explores perceptions and knowledge of German consumers of organic aquaculture and related logos by using focus groups. One central result is that consumers were mainly unfamiliar with aquaculture in general. However, they had some clear ex-pectations regarding sustainable and specifically organic aquaculture. The use of drugs should be minimized, production systems should be close to nature and respect fish wel-fare. Obviously, test persons deduced their understanding of aquaculture from theirs of terrestrial animal husbandry. The study also shows consumers’ low awareness of the existing eco-logos on the German market.

EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Agrovoc keywords:
Englishconsumers' perceptionhttp://aims.fao.org/aos/agrovoc/c_28315
Englishorganic aquacultureUNSPECIFIED
Englishfocus groupsUNSPECIFIED
Subjects: Values, standards and certification > Consumer issues
Knowledge management > Education, extension and communication
Research affiliation: Germany > Federal Organic Farming Scheme - BOELN
Germany > Federal Research Institute for Rural Areas, Forestry and Fisheries - VTI > Institute of Market Analysis and Agricultural Trade Policy
International Conferences > 2014: 18th IFOAM OWC Scientific Track: 4th ISOFAR Scientific Conference
Deposited By: Feucht, M.Sc. Yvonne
ID Code:23766
Deposited On:28 Oct 2014 10:06
Last Modified:28 Oct 2014 10:06
Document Language:English
Refereed:Peer-reviewed and accepted
Additional Publishing Information:urn:nbn:de:gbv:253-201407-dn053621-1

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