Quispe, Moisés; Van den Eeckhout, Hannes and Ugás, Roberto (2014) A collective mark for Peruvian non-certified organic products: smallholder market differentiation and product development. Paper at: IFOAM Organic World Congress 2014, Istanbul, Turkey, 13-15 October 2014. [Completed]
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Summary
In order to enhance the integration of non-certified smallholders into improved short value chains, the AGROECO Project supported the National Association of Ecological Farmers of Peru (ANPE PERU) to develop its “Frutos de la tierra” (Fruits of the earth) brand into a multi-product collective mark. The development process and bottlenecks are analyzed as well as suggestions presented.
| EPrint Type: | Conference paper, poster, etc. |
|---|---|
| Type of presentation: | Paper |
| Keywords: | Collective mark, smallholder market access, product differentiation, organic value chain innovation, food security |
| Agrovoc keywords: | Language Value URI English food security http://aims.fao.org/aos/agrovoc/c_10967 English product development http://aims.fao.org/aos/agrovoc/c_16018 English market access http://aims.fao.org/aos/agrovoc/c_1312459073954 English smallholders http://aims.fao.org/aos/agrovoc/c_14343 English marketing techniques http://aims.fao.org/aos/agrovoc/c_4625 English income generation http://aims.fao.org/aos/agrovoc/c_9000080 English Organic agriculture http://aims.fao.org/aos/agrovoc/c_15911 |
| Subjects: | Food systems > Food security, food quality and human health Values, standards and certification > Consumer issues Food systems > Produce chain management |
| Research affiliation: | International Conferences > 2014: 18th IFOAM OWC Practitioners Track Peru |
| Related Links: | http://www.agroeco.leisa-al.org/, http://www.anpeperu.org |
| Deposited By: | Van den Eeckhout, Hannes |
| ID Code: | 23631 |
| Deposited On: | 23 Feb 2015 13:38 |
| Last Modified: | 23 Feb 2015 13:38 |
| Document Language: | English |
| Status: | Unpublished |
| Refereed: | Not peer-reviewed |
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