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Organic certification labels from the perspective of consumers in Switzerland

Stolz, Hanna; Moschitz, Heidrun and Janssen, Meike (2013) Organic certification labels from the perspective of consumers in Switzerland. Yearbook of Socioeconomics in Agriculture, 2013, pp. 225-246.

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Online at: https://www.econbiz.de/Record/organic-certification-labels-from-the-perspective-of-consumers-in-switzerland-stolz-hanna/10010211321


Organic labels have been established to communicate the consumer that a certain product has been produced according to defined organic standards. The aim of the research presented in this paper was to investigate i) how Swiss organic consumers perceived different organic labels and ii) if Swiss organic consumers prefer particular organic certification schemes over others. To achieve these objectives, we carried out focus group discussions with organic consumers, and conducted consumer choice experiments
that were combined with a subsequent structured questionnaire. We focused on two labels that are well established in the Swiss market – one mostly in specialised organic shops (Demeter label), the other one also found widely in a larger retail shop (Bio Suisse label «Knospe
»). Our analysis shows the high level of awareness of the Bio Suisse label among Swiss consumers. Furthermore, the study provides evidence for the importance of trust in labels in the Swiss organic market.

EPrint Type:Journal paper
Keywords:organic labels, organic standards, consumer choice experiment
Agrovoc keywords:
Englishquality labelshttp://aims.fao.org/aos/agrovoc/c_26864
Subjects: Food systems > Markets and trade
Values, standards and certification > Consumer issues
Research affiliation: European Union > CertCost
Switzerland > FiBL - Research Institute of Organic Agriculture Switzerland > Socio-Economics > Market
H2020 or FP7 Grant Agreement Number:207727
Deposited By: Moschitz, Heidrun
ID Code:22257
Deposited On:24 Jan 2013 13:25
Last Modified:24 Mar 2014 16:40
Document Language:English
Refereed:Peer-reviewed and accepted

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