Transformationsprozesse nachhaltiger Entwicklung - Ansätze für suffizientes Handeln in Unternehmen der Bio-Branche

Summary

In the field of sustainable development the strategy of sufficiency is often less used in business companies in comparison to the strategies of consistency or efficiency. This is based on the difficult implementation of sufficiency measures in practice. This scientific paper develops an approach how to implement sufficiency in business companies of the organic sector. Wolfgang Sachs’ 4-E-Model has been used, supplemented by the practice of creative methods. Approaches are found in the area of work-life-balance, infrastructure, types of payment and integration of the employees. Also a new impulse for communication and production was developed. These approaches should lead to company-specific methods that can be implemented on the individual business level. The understanding of sufficiency as modest consumption, not as abstinence, is very important in this respect. The desired transformation process will be successful, if on the one hand business companies have a sufficiently high motivation to be an active part of this process and if on the other hand a transformations process is seen as a political and societal common task.