Henchion, Maeve and McIntyre, Bridin (2008) Key market drivers in the organic sector. In: Teagasc Organic Research Conference Proceedings, Teagasc, Ireland, pp. 111-113.
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Summary
The total organic market is valued at more than €100 million. The fresh and chilled category accounts for the majority of this (€77.3m), followed by ambient (€22.6) with
a very small amount accounted for by the frozen category(€0.7m). Whilst the sector has grown by 82% in the last 2 years (Bord Bia, 2008), there are signs of a slow down
in growth. This paper looks at what is going well from a marketing perspective,identifies some areas requiring attention and suggests a change in positioning to
maintain current levels of growth.
| EPrint Type: | Conference paper, poster, etc. |
|---|---|
| Type of presentation: | Paper |
| Subjects: | Food systems > Markets and trade |
| Research affiliation: | Ireland > Teagasc - Agriculture and Food Development Authority |
| Deposited By: | Clavin, Mr Dan |
| ID Code: | 19878 |
| Deposited On: | 25 Nov 2011 12:43 |
| Last Modified: | 22 Oct 2012 12:50 |
| Document Language: | English |
| Status: | Published |
| Refereed: | Not peer-reviewed |
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