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Beratung für Umstellungsentscheidungen

Rieken, Henrike and Boland , Hermann (2011) Beratung für Umstellungsentscheidungen. Paper at: 11. Wissenschaftstagung Ökologischer Landbau, Gießen, 15.-18. März 2011.

PDF - Accepted Version - German/Deutsch


Presently the value of the organic food market in Germany is approximately 5.8 billion Euros and is growing, but this growth is not reflected in the number of organic farmers. In order to raise the number of organic farmers, organic extension plays an important role. The extension system of organic farming is partly linked to the conventional system; for example organic extensionists are employed by the Chamber of Agriculture. In addition to this, a separate organic extension system exists, organized by the organic farm associations. The key questions of the study are: how to reach conventional apprentices and farmers from the organic-extension point of view, and how to enhance their decision-making authority in terms of conversion. The overall goal is that apprentices and farmers feel competent in their ability to make a decision: conversion, yes or no. Based on empirical data, we have formulated different types of conventional apprentices and farmers, all of whom need different types of information. Consequently, there is not a single approach to optimize initial contact. The intervention mechanisms for organic extension have to be diverse.

EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Keywords:Extension, conversion decision, initial contact, conventional apprentices/masters and farmers
Subjects: Knowledge management > Education, extension and communication
Research affiliation: International Conferences > 2011: Scientific Conference on Organic Agriculture > Sozioökonomie > Betriebswirtschaft und Beratung
Related Links:http://www.wissenschaftstagung.de/ , http://www.verlag-koester.de/buch.php?id=735&suche=11.%20wissenschaftstagung&fb_id=s
Deposited By: Rieken, Dr. Henrike
ID Code:17330
Deposited On:16 Jun 2011 13:05
Last Modified:16 Jun 2011 13:05
Document Language:German/Deutsch
Refereed:Peer-reviewed and accepted
Additional Publishing Information:Dieser Beitrag ist im Tagungsbandes der 11. Wissenschaftstagung erschienen.
Leithold, G.; Becker, K.; Brock, C.; Fischinger, S.; Spiegel, A.-K.; Spory, K.; Wilbois, K.-P. und Williges, U. (Hrsg.) (2011):
Es geht ums Ganze: Forschen im Dialog von Wissenschaft und Praxis
Beiträge zur 11. Wissenschaftstagung Ökologischer Landbau, Justus-Liebig-Universität Gießen, 15.-18. März 2011
Band 1: Boden, Pflanze, Umwelt, Lebensmittel und Produktqualität
Band 2: Tierproduktion, Sozioökonomie
Verlag Dr. Köster, Berlin.
Der Tagungsband kann über den Verlag Dr. Köster bezogen werden; siehe: http://verlag-koester.de/buch.php?id=735&fb_id=37

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