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Cultural sustainability of Finnish food system: Young consumers' approach


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Mikkola, Minna (2009) Cultural sustainability of Finnish food system: Young consumers' approach. University of Helsinki, Ruralia Institute, http://www.helsinki.fi/ruralia/julkaisut/pdf/ESRS_Minna_Mikkola.pdf.

PDF - Presentation - English


• Discourse represented competent SD jargon
• Critical stance visible towards SD and organic food
• Economic reason connected as ruling entity with law,
science, politics, moral and education
• Only economically feasible and innovative solutions
• Evidence based political decisions and public
organization of activities such as organic school food
• Alignment with reasonable individual practical effort
• Moral demand for SD and organic food addressed to
wealthier people and given up by less well-off people
• Cynicism visible in the situation of perceived
sustainability threat and disbelief in individuals’ effort,
‘fairness’, lack of caring for one self and others
• Young peoples’ discourse indicated their high level
education, intellectual and moral quality, in age conformity
• Focus on every-day practices seemed virtuous as
commitment to improvement of ‘basic needs’ – paper,
electricity, public traffic, even food
• Some difficulties with practices reported (recycling, snacks)
• Leads easily to virtues and vices and strength of will
• Interestingly, context dependent organic food use reported
(in summer cottage) and structural change as vitamin D
addition into organic milk suggested
• Three things disturb this positive image: the lack things of
higher personal interest, additional examples of personal
commitment and suggestions for structural changes
• Tendency to emphasis on political decisions based on
scientific evidence and fair sharing of costs/labour
• How much more can we expect of them in terms of cultural
sustainability compared with what we expect of ourselves?

EPrint Type:Teaching resource
Pedagogic Type:Presentation
Keywords:young consumers, organic food
Subjects: Food systems
Research affiliation: Finland > Univ. Helsinki
Deposited By: Koistinen, Riitta
ID Code:16834
Deposited On:11 Mar 2010 08:48
Last Modified:12 Apr 2010 07:43
Document Language:English

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