Weiterbildung von Managern und Führungskräften auf ökologisch wirtschaftenden Bauernhöfen

Summary

Are organic farms suited to offer educational training for managers and stakeholders
working in leading positions in companies or institutions? Eight interviews with experts
were carried out in 2007 and analysed by methods of qualitative social research.
Substantial deficiencies of managers and executives lie in the field of soft skills and
have their origin in the school system among other reasons. The basic precondition for
a successful course/training is the transfer of items that were perceived and learned in
daily life. The experts are convinced that organic farms are well suited to offer
educational courses and seminars for managers and executives especially because of
some characteristics of organic farming: holistic and systemic perception, ethical
values, farm diversity, sustainability, exposure to time und bounds, coherences on
different farm levels etc. The ways of performance can be different (conceptual
design, participants, target group, topic, methodology, marketing, etc.). To assure
sustainable success three parameters are essential: professionalism, reliability and
exclusiveness.