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Influence of Young Children (3-6 years) on Organic Food Consumption in their Families

Freyer, B. and Haberkorn, A. (2008) Influence of Young Children (3-6 years) on Organic Food Consumption in their Families. Poster at: Cultivating the Future Based on Science: 2nd Conference of the International Society of Organic Agriculture Research ISOFAR, Modena, Italy, June 18-20, 2008.

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Summary

Our interest was to analyse families with young children (3-6 years) to understand their consumption patterns of organic foods. To understand the influence of children on organic food consumption, as well as the role and impact of kindergarten, we studied the attitudes, habits and behaviour of 24 mothers and one couple through qualitative interviews. We found that children positively influence the consumption of organic food in the families, and that organic foods served in kindergartens is highly accepted by the parents. Five consumer types were identified based on the criteria of motivation, knowledge and economic aspects. Three conflict fields influencing the decision making process for organic food. Consumption of organic products is not a linear development process but can change in different life periods.


EPrint Type:Conference paper, poster, etc.
Type of presentation:Poster
Keywords:attitudes, organic food consumption patterns, children, morphologic interview
Subjects: Farming Systems > Social aspects
Research affiliation:Austria > Univ. BOKU Wien > Sustainable Agr. Systems - IfÖL
International Conferences > 2008: IFOAM OWC: Research Track / ISOFAR > 5.2 Market and consumers
Deposited By: Freyer, Univ. Prof. Dr. Bernhard
ID Code:12130
Deposited On:07 Oct 2008
Last Modified:12 Apr 2010 07:36
Document Language:English
Status:Published
Refereed:Peer-reviewed and accepted
Additional Publishing Information:This paper is published in the conference proceedings:
Neuhoff, Daniel; Halberg, Niels; Alföldi, Thomas; Lockeretz, William; Thommen, Andreas; Rasmussen, Ilse A.; Hermansen, John; Vaarst, Mette; Lueck, Lorna; Carporali, Fabio; Jensen, Henning Hogh; Migliorini, Paola and Willer, Helga, Eds. (2008). Cultivating the Future Based on Science. Proceedings of the Second Scientific Conference of the International Society of Organic Agriculture Research (ISOFAR), held at the 16th IFOAM Organic World Congress in Cooperation with the International Federation of Organic Agriculture Movements (IFOAM) and the Consorzio ModenaBio, 18 - 20 June 2008 in Modena, Italy. International Society of Organic Agriculture Research (ISOFAR), c/o IOL, DE-Bonn, Research Institute of Organic Agriculture FiBL, CH-Frick. https://orgprints.org/13672 and https://orgprints.org/13674

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