%K BÖLN, BOELN, Core Organic II, ERA-Net, FKZ 12OE020, ökologische Lebensmittel, mittelgroße Wertschöpfungsketten, Verarbeitung und Vermarktung, Ökonahrungsmitteln, Wachstum, Vertrauen, Integrität
%T HealthyGrowth - From niche to volume with integrity and trust
%L orgprints22775
%I Hochschule für nachhaltige Entwicklung Eberswalde (FH)
%X Die Märkte für ökologisch erzeugte Nahrungsmittel unterscheiden sich zwar in den europäischen Ländern. In allen aber ist eine Steigerung des ökologischen Handelsvolumens erwünscht, wobei kleine wie große Vermarkter mit spezifischen Problemen konfrontiert sind. Während kleine Unternehmen oder Initiativen oft an der Verfügbarkeit großer Mengen scheitern, müssen sich große Unternehmen der Herausforderung stellen, den umfassenden Qualitätsanforderungen gerecht zu werden und dem Kunden die Werte ökologisch produzierter Nahrungsmittel glaubhaft zu vermitteln. 
Das Projekt HEALTHYGROWTH beruht auf der Kooperation von elf Partnern. Das deutsche Team leistet einen Beitrag zu den Arbeitspaketen WP2 bis WP6 und ist verantwortlich für WP7. Die deutschen Fallstudien von mittelgroßen ökologischen Wertschöpfungsketten werden in unterschiedlichen Unternehmen oder Initiativen jeweils mit spezifischen Untersuchungsschwerpunkten stattfinden. Die vergleichende Auswertung der Fallstudien wird thematisch nach Themenfeldern aufgefächert. Diese mehrdimensionale Analyse soll beim Verständnis der Mechanismen wachsender organischer Wertschöpfungsketten helfen. Eine Aufgabe des HNEE-Teams besteht in der Koordination des Transfers von Ergebnissen in Wissenschaft und Praxis. Schlüsselpersonen der Branche werden von Beginn an konsequent eingebunden, um die Praxisrelevanz des Ansatzes und eine effektive Verbreitung der Ergebnisse durch Veröffentlichungen, Seminare usw. zu gewährleisten.
Hauptbestandteil der Projektarbeit ist neben den Veröffentlichungen die konsequente Einbindung von Vertretern ökologischer Wertschöpfungsketten. Wissenstransfer und gemeinsame Lernprozesse auf nationaler Ebene und über Ländergrenzen hinweg sind Schwerpunkte im Arbeitspaket WP7, das das deutsche Team leitet. Das deutsche Teilprojekt zielt, ebenso wie das Gesamtprojekt, insbesondere auf den Wissens- und Erfahrungsaustausch ab. Die Verwertung der Ergebnisse besteht vor allem in der Verbreitung von Informationen zu Besonderheiten der Wachstumsprozesse innerhalb der Wertschöpfungskette. Hierzu trägt auch der BLE-Ergebnisflyer bei. HEALTHYGROWTH will Erkenntnisse aus verschiedenen Ländern und Unternehmen bündeln und an die Akteure und ihre Netzwerke weitergeben. Zielgruppen sind nicht nur mittelgroße Bio-Nahrungsmittelhändler, sondern auch Kleinerzeuger und Unternehmen, die sich für neue Formen von Partnerschaften und Kooperationen im ökologischen Nahrungsmittelsektor interessieren.
Angaben zur Finanzierung des Projekts finden Sie im Förderkatalog des Bundes unter http://foerderportal.bund.de/foekat/jsp/StartAction.do. Bitte geben Sie in das Suchfeld eine 28 plus das Förderkennzeichen (FKZ) des BÖL-Projektes ein, z.B. 2808OE212 für das BÖL-Projekt mit der FKZ 08OE212.


%X Auf der Wissenschaftstagung Ökologischer Landbau 2015 gab es eine Veranstaltungsreihe "Praxis trifft Wissenschaft".
Im Themenfeld "Wertschöpfungskette" zielte der Workshop zur Finanzierung in der Agrar- und Ernährungswirtschaft auf die Diskussion der Vor- und Nachteile alternativer Finanzierungsmodelle ab.
%A Charis Linda Braun
%A Gerald Köhler
%A Anna Maria Häring
%L orgprints29857
%T Innovative Finanzierungsformen entlang der Wertschöpfungskette
%K Ökologische Lebensmittel, Finanzierung, Landwirtschaft, KMU, Wachstum, Wertschöpfungskette, Innovation, HealthyGrowth, BÖLN, BOELN, BÖL, BOEL, FKZ 12OE020
%D 2015

%X Im Rahmen des europäischen CoreOrganicII Projektes HealthyGrowth analysierte das HNEE-Team die Barrieren für die öffentliche Beschaffung von regionalen Lebensmitteln. Der Beitrag war eine Zuarbeit für die Qualitätsoffensive Schulverpflegung der Brandenburgischen Regierung. Diese Politikempfehlungen flossen in die Arbeitskreissitzung vom 28.9.2016 ein.
%A Michaela Haack
%A Anna Maria Häring
%A Susanne Münchhausen, von
%L orgprints30715
%T Warum stagniert das Angebot regionaler Produkte? – Erfahrungen aus einem Forschungsprojekt zur Untersuchung von Hemmnissen für die öffentliche Beschaffung von regionalen und ökologischen Lebensmitteln für Schulen und Kindergärten
%D 2016
%K BÖLN, BOELN, BÖL, BOEL, FKZ 12OE020, Ökolandbau, Wertschöpfungsketten, Schulverpflegung, HealthyGrowth, Politikempfehlungen, Öffentliche Beschaffung

%I Verlag Dr. Köster, Berlin
%X The purchase of food and catering services for public institutions is subject to European rules on public procurement. Basic principles of free movement of goods, nondiscrimination and efficiency restrict contracting entities aiming to procure special qualities like local and organic food. However, the reform of EU public procurement law in 2004 permits to define environmental and social criteria in tender documents. National action plans and guidelines even stress the importance of sustainable procurement practices. By analysing tender calls for school catering in Berlin and Brandenburg, this paper aims to point out the opportunities and challenges that arise by the implementation of procurement laws. Results show several weaknesses in award procedures hampering the purchase of local and organic food. Based on the findings, we make recommendations for public authorities and policy.
%T Umsetzung des EU-Vergaberechts: eine Chance für ökologische
und regionale Lebensmittel in der Gemeinschaftsverpflegung?
%L orgprints31511
%A Michaela Haack
%A Anna Maria Häring
%A Susanne von Münchhausen
%E Sebastian Wolfrum
%E Hauke Heuwinkel
%E Klaus Wiesinger
%E Hans Jürgen Reents
%E Kurt-Jürgen Hülsbergen
%D 2017
%K Gemeinschaftsverpflegung, öffentliche Belange, biologische Nahrungsmittel, BÖLN, BOELN, BÖL, BOEL, FKZ 12OE020, HealthyGrowth, Wertschöpfungskette, Öko-Nahrungsmittel, Wachstumgspfad, öffentliche Beschaffung, Initiativen

%K BÖLN, BOELN, BÖL, BOEL, FKZ 12OE020, Wertschöpfungskette, Öko-Nahrungsmittel, Wachstumgspfad, öffentliche Beschaffung, Initiativen
%D 2017
%P 56-59
%J Ländlicher Raum
%V 3/2017
%X Nachhaltigkeitsaspekte sind bei der Beschaffung von Gütern und Dienstleistungen für immer mehr Kommunen von zunehmender Bedeutung. Im Bereich der Gemeinschaftsverpflegung ist hier insbesondere der Wunsch nach ökologischen und regionalen Lebensmitteln relevant. Eine Vorreiterrolle haben Städte wie Berlin, München oder Nürnberg übernommen, indem sie mit politischen Beschlüssen verbindliche Bio-Mindestanteile in öffentlichen Einrichtungen durchgesetzt haben.
%L orgprints32384
%A Michaela Haack
%A Susanne Münchhausen, von
%T Bio und Regional in der Gemeinschaftsverpflegung: Die Reform des Vergaberechts als Chance nutzen.

%T Discrepancy between theory and practice: procurement of local and organic food in public catering systems
%L orgprints30011
%A Michaela Haack
%A Susanne Münchhausen, von
%A Anna Maria Häring
%D 2016
%K Organic foods, food chains, public procurement, BÖLN, BOELN, BÖL, BOEL, FKZ 12OE020, Healthy Growth, CoreOrganic
%X Research results and local development strategies highlight the procurement of local and organic food products as an instrument that contributes to the improvement of both, the sustainable use of natural resources and the regional economy.
Although a number of directives and agreements such as the reform of European legislation on public procurement in 2004 or the European “Green Public Procurement”-criteria enable member states to include environmental and social criteria in award processes, research results point out that the uptake of green and social criteria in tenders does not only vary significantly across the member states, but also across regions and product groups.
For the purpose of identifying factors hampering local and organic food purchases in tendering procedures, this paper aims to point out the differences in theory and practice in public procurement processes. The analysis is based on case studies on school catering in Berlin and the Federal State of Brandenburg, which present two different models of procurement policies.
%J Social and technological transformation of farming systems: Diverging and converging pathways

%I Food and Agriculture Organization of the United Nations (FAO)
%X Higher value food chains tend to converge either towards rather narrow market segments and niches or towards conventionalisation and loss in added value when volumes and turnover start growing more significantly. In this paper we will present the findings from a set of case studies of growth in agri-food chains implemented during 2014 in ten European countries, including in Eastern Europe and Turkey. The comparative analysis will help to better understand different development pathways with their particular challenges, management strategies and instruments.
%J Enhancing efficiency and inclusiveness of agri-food chains in Eastern Europe and Central Asia
%L orgprints28231
%T Managing growth in higher value food chains
%A Karlheinz Knickel
%A Susanne Münchhausen, von
%A Girgzdiene Vilija
%A Skulskis Virgilius
%E Stjepan Tanic
%P 95-110
%K Food Chains, value added, Agri-Business, management, growth processes, Eastern Europe, Turkey, HealthyGrowth, BÖLN, BOELN, BÖL, BOEL, FKZ 12OE020
%C Rome
%D 2016

%X Vertrauen spielt eine zentrale Rolle in werte-basierten Wertschöpfungsketten der ökologischen Nahrungsmittelwirtschaft.
%T Vertrauen ist gut, Kontrolle nicht immer besser
%L orgprints27619
%A Kerstin Kretschmer
%A Susanne Münchhausen, von
%A Anna Maria Häring
%K organic value chain, trust, Germany, HealthyGrowth, BÖLN, BOELN, BÖL, BOEL, FKZ 12OE020, CoreOrganic
%D 2014

%A Susanne, von Münchhausen
%L orgprints29515
%T Aufbau wertebasierter Ketten für Öko-Nahrungsmittel - Herausforderungen, Chancen und Risiken, Ergebnisse des EU-Projektes "HealthyGrowth"
%D 2015
%K Initiativen, Unternehmen, Wachstumspfad, Ökolandbau Wertschöpfungskette, BÖLN, BOELN, BÖL, BOEL, FKZ 12OE020
%X Merkmale einer höheren Produkt- und/oder Prozessqualität sind für die Vermarkung von Öko-Lebensmitteln wichtig. Sie sind Grundvoraussetzung für die Realisieurng eines ‚Mehrwertes‘ für alle an der Kette beteiligten Unternehmen und für die Konsumenten. In diesem Vortrag nennen wir die so entstehenden Wertschöpfungsketten wertebasiert. Der Beitrag zeigt anhand von drei Fallstudienanalysen, wie sich wertebasierte Wertschöpfungsketten in mittelständischen Strukturen erfolgreich etablieren konnten. Uns interessiert besonders, wie sich Unternehmen – und ganze Ketten – in Zeiten starken Umsatzwachstums verändern. Ein besonderes Augenmerk fällt hierbei auf die Anpassung von Unternehmensstrategien und Organisationsprinzipien sowie die Rolle des Managements innerhalb der Unternehmen und über die Kette hinweg.

%T Growth, business logic and trust in organic food chains: an analytical framework and some illustrative examples from Germany
%L orgprints23863
%A Susanne, von Münchhausen
%A Karlheinz Knickel
%R 10.3220/REP_20_1_2014
%E G. Rahmann
%E U. Aksoy
%X The organic food market in Germany has been growing significantly. While expanding, businesses and food initiatives face many challenges. The paper focuses on the challenge of maintaining the added values of organic farming and consumer trust. Both are key assets in organic food chains, and both are difficult to secure when volumes grow, distribution channels change and when producers, processors, sales businesses and con-sumers are less closely connected which tends to limit direct communication and trans-parency. In the central part of the paper, we present an analytical framework that can be used to better understand these connections. Focus is on changes in business logic, chain organisation and coordination. Three case studies of organic value chains in Germany are used to illustrate the application of the framework. The analyses show that business logics and strategies are implemented through a particular set of management and/or marketing instruments and that these impact on the organisation of the businesses, the linkages between chain partners and the marketing of products. 
%V Vol 2
%I Johann Heinrich von Thünen-Institut
%J Building Organic Bridges: Vol.2, Germany - India, Proceedings of the 4th ISOFAR Scientific Conference at the Organic World Congress 2014, 13-15 October 2014 in Istanbul, Turkey
%S Thünen Report
%P 403-406
%K Organic food chain, business strategies, management concept, growth processes, organic values, trust, HealthyGrowth, BÖLN, BOELN, BÖL, BOEL, FKZ 12OE020
%C Braunschweig, Germany
%D 2014

%X Growth of values-based food chains holds particular challenges. The objective of this paper is the presentation of preliminary results of the HealthyGrowth project.
%D 2016
%K Organic foods, food chains, food quality, BÖLN, BOELN, BÖL, BOEL, FKZ 12OE020, HealthyGrowth, CoreOrganic
%L orgprints30474
%T HealthyGrowth: Wie können Öko-Wertschöpfungsketten wachsen, ohne ihre Höherwertigkeit zu verlieren?
%A Susanne Münchhausen, von
%A Anna Maria Häring

%K Organic foods, food chains, food quality, BÖLN, BOELN, BÖL, BOEL, FKZ 12OE020, HealthyGrowth, CoreOrganic, InnoForum Ökolandbau, HNEE
%D 2016
%L orgprints30777
%A Susanne Münchhausen, von
%A Anna Maria Häring
%T Aufbau wertebasierter Ketten für Öko-Nahrungsmittel – Herausforderungen, Chancen und Risiken
%X Growth of values-based food chains holds particular challenges, chances and risks. The objective of this presentation was to show preliminary results of the HealthyGrowth project. The discussion with local stakeholders from the agri-food industry enriched the development of the recommendations of the project in 2016.

%K Ökologische Lebensmittel, Management, Landwirtschaft, KMU, Wachstum, Wertschöpfungskette, BÖLN, BOELN, BÖL, BOEL, FKZ 12OE020, HealthyGrowth
%D 2015
%L orgprints28587
%T Managementstrategien in der ökologischen Agrar- und Ernährungswirtschaft?!
%A Susanne Münchhausen, von
%A Anna Maria Häring
%X Unternehmen und Initiative, die ökologische Lebensmittel produzieren, verarbeiten oder vermarkten, haben sich häufig aus der Nische heraus entwickelt. Oberste Priorität haben zu Beginn der Geschäftsentwicklung typischerweise die klassischen Werte der biologischen Lebensmittelerzeugung, die auf den Prinzipien Gesundheit, Ökologie, Gerechtigkeit und Sorgfalt im ökologischen Landbaus beruhen. Als Sprecher sind Vertreter aus der Landwirtschaft und der Ernährungswirtschaft eingeladen. Der Workshop beruht auf dem Konzept einer Fishbowl-Diskussion. Nach einer kurzen Einführungsrunde der Experten öffnet sich die Gesprächsrunde für Fragen und Beiträge von Teilnehmern. 

%X Eberswalde University has been establishing an innovation network for organic farming and processing in the Federal State of Brandenburg and the city of Berlin in the north-eastern part of Germany. During the last decade, the network enabled several cross-disciplinary study and research projects. Organic farmers, small and medium-sized organic food processors and trade businesses, research institutes, advisory services as well as governmental and non-governmental organisations contributed to the development of this network. The projects that are jointly implemented focus on strategy development and practical problem solving for organic food value chains.
%T Evaluating the contribution of innovation networks to resilient farming systems
%L orgprints25693
%A Susanne Münchhausen, von
%A Anna Maria Häring
%A Evelyn Juister
%K BÖLN, BOELN, BÖL, BOEL, FKZ 12OE020, Healthy Growth, CoreOrganic
%D 2013

%J Places of Possibilities? Rural Societies in a Neoliberal World
%X Values-based food chains link farmers, processors, wholesale and retail traders in a way that the end-consumer receives a product with additional quality attributes such as regionality, fair trade, high animal welfare or nature conservation standards. The transmission of such additional values which are beyond general food standards requires chain specific objectives and well-targeted management strategies. Results show that all studied businesses/initiatives have consistent business logics for their internal organisation and cooperation and communication in the specific chain. The business logic ensures the effective value transmission based on e.g. controlling and information measures.
%T The role of the business logic for growing value chains of organic food - first results of an international case study analysis
%L orgprints28588
%A Susanne Münchhausen, von
%A Anna Maria Häring
%A Gunn-Turid Kvam
%A Rebecka Milestad
%C Aberdeen, Scotland
%D 2015
%K food chains, business management, sustainable agriculture, BÖLN, BOELN, BÖL, BOEL, FKZ 12OE020
%P 197-198
%S On-line Proceedings

%D 2013
%K BÖLN, BOELN, BÖL, BOEL, FKZ 12OE020, Healthy Growth, CoreOrganic
%S ESRS2013_eProceedings
%J Rural resilience and vulnerability: The rural as locus of solidarity and conflict in times of crisis
%V 2013
%X Our working group aims to discuss successful approaches of managing increasing quantities of organic food produce - successful in terms of maintaining product quality, trust, integrity and higher value while at the same time increasing turnover. We will focus on two aspects in particular, firstly, the kinds and quality of cooperation of farmers with processors such as dairies, mills, bakeries or oil presses, and secondly, the successful management of growth in value chains including strategies, communication and limiting and enabling factors.
%L orgprints24840
%T Healthy growth: From niche to volume with integrity and trust - working group III at the ESRS-Conference 2013

%A Susanne Münchhausen, von
%A Anna Maria Häring
%A Egon Noe

%J Farming systems facing global challenges: Capacities and strategies
%I IFSA Europe, Leibniz-Centre for Agricultural Landscape Research (ZALF), Humboldt-Universität zu Berlin
%X Growth of values-based food chains holds particular challenges. The disconnection between producers and consumers require strategies that maintain and communicate values throughout the food chain. The objective of this paper is to analyze strategies organic food businesses have chosen to deal with growth, and in particular, strategies that focus on consumers’ expectations and producers’ business strategies. A literature review on the challenges of growing organic food chains provided the conceptual framework. The analysis of three case studies of organic food businesses shows that the values of food chains and the related business strategies aiming to maintain and transmit these values differ significantly. One case study business is closely linked to the farmers and the chain is characterized by the quality of products and process. The second case study focuses on reliability between chain partners, while the third is based on good cooperation aiming to secure income and employment.
%E Heike Schobert
%E Maja-Catrin Riecher
%E Holger Fischer
%E Thomas Aenis
%E Andrea Knierim
%T Strategies for medium-sized value-based food chains during growing process with a particular focus on the business logic and management concept
%L orgprints25694
%A Susanne Münchhausen, von
%A Kristin Schulz
%A Anna Maria Häring
%A Rocio Llamas Vacas
%K Organic foods, food chains, food quality, BÖLN, BOELN, BÖL, BOEL, FKZ 12OE020, Healthy Growth, CoreOrganic
%D 2014
%S Book of abstracts In: http://project2.zalf.de/IFSA_2014/documents/ifsa-2014-berlin-book-of-abstracts.pdf
%P 58

%A Susanne Münchhausen, von
%L orgprints31391
%T HealthyGrowth: Wie können Öko-Wertschöpfungsketten wachsen, ohne ihre Höherwertigkeit zu verlieren? Einführungsvortrag zum Obstbau-Workshop im Obstbauzentrum Jork
%D 2017
%K Organic foods, food chains, fruit, BÖLN, BOELN, BÖL, BOEL, FKZ 12OE020, HealthyGrowth, CoreOrganic, HNEE, Chamber of agriculture Lower Saxony
%X Growth of values-based food chains holds particular challenges, chances and risks. The objective of this presentation was to show results of the HealthyGrowth project. The workshop was organised by the fruit growing center Esteburg and grouped growers in the area of Hamburg who intent to change from conventionel fruit growing to organic systems.

%D 2015
%K Organic, food, value chains, farming, food processing, marketing, Germany, BÖLN, BOELN, BÖL, BOEL, FKZ 12OE020
%P 1-53
%L orgprints28757
%T HealthyGrowth - From Niche to Volume with Integrity and Trust, FULL CASE STUDY REPORT for the Producer-Consumer-Community Landwege cooperative – Germany


%A Susanne Münchhausen, von
%I Eberswalde University for Sustainable Development (HNEE), Eberswalde, Germany
%X Most local organic market chains have inherent problems in moving from niche to volume, and mainstream large-scale market chains have inherent difficulties in securing and advancing organic values. The project “Healthy Growth: From Niche to Volume with Integrity and trust” investigated a range of successful mid-scale organic value chains in order to learn how they are able to combine volume and values, and to use this knowledge to support the further development of organic businesses, networks and initiatives. Research teams from 10 European countries contributed with 19 case studies. Landwege cooperative is one of the German case studies. The organic producer-consumer cooperative has 30 member farms producing local organic food products and around 600 consumer members. Landwege runs 5 modern supermarkets in the city of Lübeck and Bad Schwartau in the Federal State of Schleswig-Holstein. The case study report presents the development of the initiative since the 1980s, the related value chain of organic farm products and the stakeholder network around the cooperative. The in-depth analysis focuses on six tasks or perspectives: governance and organisation, business logic, quality and market differentiation, communication of values, transnmission of values and qualities, and risk and resilience.

%A Susanne Münchhausen, von
%L orgprints28756
%T HealthyGrowth - From Niche to Volume with Integrity and Trust. FULL CASE STUDY REPORT for Bohlsener Mühle – Germany


%X Most local organic market chains have inherent problems in moving from niche to volume, and mainstream large-scale market chains have inherent difficulties in securing and advancing organic values. The project “Healthy Growth: From Niche to Volume with Integrity and trust” investigated a range of successful mid-scale organic value chains in order to learn how they are able to combine volume and values, and to use this knowledge to support the further development of organic businesses, networks and initiatives. Research teams from 10 European countries contributed with 19 case studies. Bohlsener Mühle is one of the German case studies. The organic mill and bakery is a medium-size enterprise with around 200 emploayees in the rural area or Lüneburger Heide in Lower Saxony. The case study report presents the development of the mill since the 1980s, the related value chain of organic grain and flour and the stakeholder network around the mill business. The in-depth analysis focuses on six tasks or perspectives: governance and organisation, business logic, quality and market differentiation, communication of values, transnmission of values and qualities, and risk and resilience.
%I Eberswalde University for Sustainable Development (HNEE), Eberswalde, Germany
%D 2015
%K Organic, food, value chains, farming, food processing, marketing, Germany, BÖLN, BOELN, BÖL, BOEL, FKZ 12OE020
%P 1-47

%T Vom Hof auf den Teller? Hemmfaktoren und Handlungsansätze für landwirtschaftliche Direktvermarktung
%L orgprints28656
%A Susanne Münchhausen, von
%D 2015
%K Ökologische Lebensmittel, Management, Landwirtschaft, KMU, Wertschöpfungskette, Direktvermarktung, BÖLN, BOELN, BÖL, BOEL, FKZ 12OE020
%X Welche politischen Hebel stehen dem Bund zur Verfügung, wenn die Nahversorgung von Einzelentscheidungen und bürgerschaftlichem Engagement vor Ort abzuhängen scheint und die Gründe für den Rückzug des Lebensmitteleinzelhandels aus der Fläche vielschichtig sind?
Die Landwirtschaft liefert einen Beitrag zur regionalen Wertschöpfung. Der Beitrag befasst sich mit der landwirtschaftlichen Direktvermarktung. Anhand von drei internationalen Beispielen werden Möglichkeiten der landwirtschaftlichen Vermarktung im ländlichen Raum aufgezeigt.

%X Qualitätsaspekte spielen bei der Öko-Vermarktung eine zentrale Rolle. Standard-Öko ist nicht mehr ausreichend, um Premium-Preise realisieren zu können. Beispiele erfolreicher Unternehmen mit der entsprechenden Geschäftsstrategie zeigen, dass es auch einen 'Mittelweg' gibt zwischen Nischenmärkten und global vernetzten Märkten für Waren ohen "Gesicht".
%D 2014
%K BÖLN, BOELN, BÖL, BOEL, FKZ 12OE020
%L orgprints25697
%A Susanne Münchhausen, von
%T Einflussmöglichkeiten auf die Qualität bei der Vieh- und Fleischvermarktung


%X Our working group discussed hampering and enabling factors for the management of increasing quantities of organic food produce. Andrea Borec from Maribor University presented the main idea of the Core Organic II Project HealthyGrowth. Susanne von Münchhausen from Eberswalde University, Germany, showed first results of the case study analysis in respect to management issues during expansion. During the discussion, the workshop focused on the development of two Slovenian farmers’ cooperatives. Representatives from the Ekodar label for organic beef and from Planika Dairy highlighted business strategies and the specific challenges the businesses were and are currently facing.
%I Institut für Ländliche Srukturforschung (ifls) an der Johann Wolfgang Goethe-Universität, D- Frankfurt am Main
%A Susanne Münchhausen, von
%A Andreja Borec
%L orgprints28915
%T Healthy Growth of Value Based Organic Food Chains:
Management, value communication and perspectives of growing values-based food chains
%K BÖLN, BOELN,  FKZ 12OE020, Healthy Growth, CoreOrganic, market development, management, organic food, middle-eastern European countries, value chains, farmers' cooperatives, quality label
%D 2015

%X TP Organics organised the Organic Innovation Days in Brussels. One of the main aims of the event was to demonstrate the innovation potential of the organic food and farming sector. The discussion focused on three thematic fields. One of them was new businessmodels of organic agriculture and beyond. Anja Hradetzky, from Stolze Kuh farm business - a HNEE Innoforum-network partner - was the winner of the call. She presented her farms' innovation and received the price. 

The HealthyGrowth project team submitted tree proposals to the call of the Organic Innovation Days. One of them, the innovative idea of OrganicTrail (Ziga Drev, Slovenia) has been presented in the EIP-newsletter with the reference to the TP Organics calls for innovations. 

%D 2015
%K Organic farming, value chain, innovation, business model, crowd funding, farm investment, HealthGrowth, BÖLN, BOELN, BÖL, BOEL, FKZ 12OE020
%L orgprints29853
%A Susanne Münchhausen, von
%A Charis Linda Braun
%A Hradetzky Anja
%A Drev Žiga
%T Innovations in the organic sector: New business models of value addition at the local level

%X 'HealthyGrowth' is a CORE Organic II project. This document is Deliverable 7.2. It shows the dissemination activities targeting stakeholders and practitioners in the organic agri-food industry. The documents shows authors, titles and OrganicEprints reference numbers. All teams of the consortium were responsible for the dissemination of project results to stakeholders in national languages.
%A Susanne Münchhausen, von
%A Anna Maria Häring
%L orgprints30852
%T HealthyGrowth: Dissemination Targeting Stakeholders,
Deliverable 7.2
%K Organic farming, supply chain, enterprise growth,  HealthyGrowth, dissemination, FKZ 12OE020, BÖLN, BOELN, BÖL, BOEL
%D 2016

%I Eberswalde University (HNEE)
%X 'HealthyGrowth' is a CORE Organic II project. This document is Deliverable 7.3. It shows the dissemination activities targeting policy and administration responsible for the organic agri-food industry. The documents shows authors, titles and OrganicEprints reference numbers. All teams of the consortium were responsible for the dissemination of project results to decison makers in policy and administration.
%D 2016
%K Organic farming, supply chain, enterprise growth,  HealthyGrowth, dissemination, FKZ 12OE020, BÖLN, BOELN, BÖL, BOEL
%L orgprints30853
%A Susanne Münchhausen, von
%A Anna Maria Häring
%T HealthyGrowth: From Niche to Volume with Integrity and Trust. Dissemination Targeting Policy, Deliverable 7.3

%A Susanne Münchhausen, von
%A Anna Maria Häring
%L orgprints27615
%T Participation in an organic farm and food network – experiences of HNEE team (Pre-Conference)
%D 2014
%K organic farm networks, stakeholder participation, organic value chain, agri benchmark, Germany, Healthy Growth, CoreOrganic, BÖLN, BOELN, BÖL, BOEL, FKZ 12OE020
%X Eberswalde University has a long-term experience in organising a organic farm and food network in the Berlin-Brandenburg region. This presentations highlights the experiences with the participation in the organic farm network of Thünen-Institute (agri benchmark). 

%X The report presents the results of the case study analyses which are based on the application of the business logic concept. This analytical approach represents the second (Task 2)of the six perspectives applied under the umbrella of the multi-perspective analysis of the HealthyGrowth project (WP5). The analysis focuses on business goals, strategies and management instruments identified in the case studies of the European research project HealthyGrowth - from niche to volume with integrity and trust.
%T The concept of the business logic for the management of values-based food businesses and chains - Task 2 report, HealthyGrowth WP5
%L orgprints30694
%A Susanne Münchhausen, von
%A Anna Maria Häring
%A Karlheinz Knickel
%K Organic, agri-food, value chains, methodology, business logic, business development, HealthyGrowth, BÖLN, BOELN, BÖL, BOEL, FKZ 12OE020
%D 2016

%X The HealthyGrowth Project’s goal was the analysis of growth processes in the organic food sector. It examined how to safeguard the integrity and transparency of the value chain despite the increasing ‘distance’ between the producer and the consumer. It examined businesses and food initiatives that succeed in balancing growth, maintaining value added products and convincing the consumer that a higher price is justified. The recommendations for entrepreneurs and policy makers aim to emphasise the potential to promote values-based growth processes in the organic sector in a more comprehensive way.
%D 2016
%K Organic farming, supply chain, enterprise growth,  HealthyGrowth, policy recommendation, FKZ 12OE020, BÖLN, BOELN, BÖL, BOEL
%L orgprints30759
%T HealthyGrowth: How can organic supply chains grow without losing their added value? Results and recommendations
%A Susanne Münchhausen, von
%A Anna Maria Häring
%A Karlheinz Knickel

%K Initiativen, Unternehmen, Wachstumspfad, Fleischverarbeitung, Wertschöpfungskette, BÖLN, BOELN, BÖL, BOEL, FKZ 12OE020, HealthyGrowth
%D 2015
%L orgprints29435
%A Susanne Münchhausen, von
%A Anna Maria Häring
%A Karlheinz Knickel
%T „Beim Fleisch läuft’s immer etwas anders!“ Perspektiven zum Aufbau wertebasierter Wertschöpfungsketten
%X Konventionelle Fleisch- und Wurstwaren halten den Anforderungen vieler Verbrauchergruppen bzw. gesellschaftlicher Initiativen oft nicht mehr stand. Manche Unternehmer stellen deshalb Merkmale einer höheren Produkt- und/oder Prozessqualität heraus. Sie realisieren damit im Optimalfall einen ‚Mehrwert‘ – für sich selbst, für alle an der Kette Beteiligten und für die Konsumenten. In diesem Beitrag beschreiben wir die so entstehenden Wertschöpfungsketten als wertebasiert. Der Beitrag zeigt anhand von acht Fallstudienanalysen aus sechs europäischen Ländern, wie sich wertebasierte Wertschöpfungsketten für Fleisch in mittelständischen Strukturen erfolgreich etablieren konnten. Uns interessiert besonders, wie sich Unternehmen – und ganze Ketten – in Zeiten starken Umsatzwachstums verändern. Ein besonderes Augenmerk fällt hierbei auf die Anpassung von Unternehmensstrategien und Organisationsprinzipien sowie die Rolle des Managements innerhalb der Unternehmen und über die Kette hinweg.

%A Susanne Münchhausen, von
%A Anna Maria Häring
%A Karlheinz Knickel
%L orgprints28702
%T HealthyGrowth German Case Study: Fact Sheet of Bohlsener Mühle GmbH & Co

%D 2015
%K Organic, food, value chains, farming, food processing, marketing, Germany, BÖLN, BOELN, BÖL, BOEL, FKZ 12OE020
%X Fact Sheet, short presentation of HealthyGrowth case study business: Bohlsener Mühle GmbH & Co.
%I Eberswalde University for Sustainable Development (HNEE), Eberswalde, Germany

%I Eberswalde University for Sustainable Development (HNEE), Eberswalde, Germany
%X Fact Sheet, short presentation of HealthyGrowth case study business: Landwege e.G.
%D 2015
%K Organic, food, value chains, farming, food processing, marketing, Germany, BÖLN, BOELN, BÖL, BOEL, FKZ 12OE020
%L orgprints28701
%A Susanne Münchhausen, von
%A Anna Maria Häring
%A Karlheinz Knickel
%T HealthyGrowth German Case Study: Fact Sheet of Producer-Consumer-Community Landwege e.G.

%K BÖLN, BOELN, BÖL, BOEL, Core Organic II, HealthyGrowth, FKZ 12OE020, ökologische Lebensmittel, mittelgroße Wertschöpfungsketten, Verarbeitung und Vermarktung, Ökonahrungsmitteln, Wachstum, Vertrauen, Integrität
%D 2016
%L orgprints30904
%T HealthyGrowth: From niche to volume with integrity and trust
%A Susanne Münchhausen, von
%A Anna Maria Häring
%A Karlheinz Knickel
%A Michaela Haack
%X Unternehmen, die ökologische Lebensmittel produzieren, verarbeiten oder vermarkten haben sich häufig aus Nischen heraus entwickelt. In den ersten Jahren ihrer Entwicklung hatte für viele dieser Unternehmen die Realisierung der klassischen Werte der biologischen Lebensmittelerzeugung oberste Priorität. Insbesondere in Folge raschen Umsatzwachstums, besteht die Tendenz, Kompromisse einzugehen und zumindest einen Teil der ursprünglich für die Unternehmen sehr charakteristischen Werte abzuschwächen. Der Begriff der Höherwertigkeit im Kontext ökologischer Lebensmittel bezieht sich einerseits auf die Produktqualitäten, die sich u.a. auf die Auswahl bestmöglicher Rohwaren zurückführen lassen. Andererseits beruht die Höherwertigkeit auf Prozessqualitäten, die durch Art der Erzeugung und Verarbeitung sowie Maßnahmen zum Umwelt-, Natur- oder Tierschutz bestimmt werden. Die besondere Herausforderung stellt dabei die Gewährleistung der höheren Qualität, und der Transparenz und Vertrauenswürdigkeit entlang der Wertschöpfungskette dar. Die wertebasierten Unternehmen verbindet die Bereitschaft, sich den kritischen Fragen der Verbraucher und der gesellschaftlichen Öffentlichkeit zu stellen. Ziel des Projektes ‚HealthyGrowth‘ war die Analyse von Wachstumsprozessen in der ökologischen Lebensmittelwirtschaft. Hierbei stand die Wahrung der Rechtschaffenheit und Transparenz der Wertschöpfungskette trotz zunehmender ‚Distanz‘ zwischen Erzeuger und Verbraucher im Mittelpunkt. Das europäische Konsortium bestand aus zehn nationalen Forschungsteams, die insgesamt 19 Fallstudien untersucht haben. Diese bilden die Grundlage zur Ableitung von Handlungsansätzen und Empfehlungen für Praxis und Politik.
%I HNE Eberswalde, Fachgebiet Politik und Märkte in der Agrarwirtschaft, D-Eberswalde

%X Food businesses face specific challenges when they are expanding, and when volumes and turnover start growing significantly. Higher value food chains, such as organic food chains, tend to converge either towards rather narrow market segments and niches or towards conventionalisation and loss in added value. In addition many entrepreneurs in the organic food sector do not possess a formal training in business economics and/or management. However, as businesses grow, increasing management competences are required and this tends to become a constraint. 
Aiming to better understand different development pathways with their particular challenges, business strategies and management instruments, this paper presents an analysis of 19 case studies in Europe and Turkey with respect to their expansion pathways.
%D 2016
%K Organic foods, food chains, growth management, BÖLN, BOELN, BÖL, BOEL, FKZ 12OE020, Healthy Growth, CoreOrganic
%L orgprints30010
%A Susanne Münchhausen, von
%A Anna Maria Häring
%A Gunn-Turid Kvam
%T Understanding ‘healthy’ growth processes in organic food businesses and values-based chains

%P 37-55
%D 2017
%K HealthyGrowth, value chain, organic food, agriculture, food processing, marketing, FKZ 12OE020, BÖLN, BOELN, BÖL, BOEL
%T It’s not always about growth! Development dynamics and management in food businesses and chains
%L orgprints30735
%A Susanne Münchhausen, von
%A Anna Maria Häring
%A Gunn-Turid Kvam
%A Karlheinz Knickel
%X Growing small and medium enterprises face specific challenges, especially when they aim to maintain high quality products and processes. While growing, they tend to converge either towards niche markets or mainstream commodity markets, and as a result sacrifice higher quality and value. With this paper, we aim to show more about the growth processes of small and medium size enterprises and their related food supply chains. The focus is on the management of individual businesses, the coordination and cooperation along chains and the required realignment during growth. Particular attention is paid to discontinuities and an identification of the factors that limit or enable the sustainable development of food enterprises and chains. The methodological foundation for this paper is a case study based approach. The business logic concept, which has been developed in the context of a European research project, provides the analytical framework for the analysis of the cases. Central to the business logic concept is the idea that business goals, strategies, management and management instruments ought to be coherent. The business logic approach facilitates the examination of coherence in business and in chain management. It helps to identify the adjustments and realignment needed in times of change. Results show that development paths vary significantly between businesses and chains. Business growth is associated with a variety of challenges that can result in stagnation or even downsizing. Such discontinuities are often linked with phases of internal consolidation when management capacities, structures and processes are adapted to new requirements. Adaptations in business strategies and operational management are often crucial for sustainable development. Adaptations are particularly important when food production, processing and sales aim to maintain higher product and process qualities. Reflexive management practices and continuous learning among the responsible leaders, and the related coaching, are key success factors.
%V 24
%J International Journal of Sociologgy of Agriculture and food (IJSAF)
%N 1

%D 2017
%K value chain, organic foods, policy recommendations, consultancy, BÖLN, BOELN, BÖL, BOEL, FKZ 12OE020, Wertschöpfungskette, Öko-Nahrungsmittel, Wachstumgspfad, Unternehmen, Initiativen, HealthyGrowth
%A Susanne Münchhausen, von
%A Anna Maria Häring
%A Rebecka Milestad
%L orgprints31917
%T Was können wir aus den Fehlern lernen? Empfehlungen für Praxis und Politik zur nachhaltigen Entwicklung von Unternehmen und Wertschöpfungsketten im ökologischen Lebensmittelsektor
%E Hauke Heuwinkel
%E Kurt-Jürgen Hülsbergen
%E Sebastian Wolfrum
%E Klaus Wiesinger
%E Hans Jürgen Reents
%I Verlag Dr. Köster, Berlin
%X Wachsenden Unternehmen und Initiativen der ökologischen Nahrungsmittelwirtschaft stellen sich viele Herausforderungen. Die Studie zielt auf die Untersuchung von fördernden und hemmenden Faktoren für die Entwicklung von Unternehmen und WSK ab. Aus der Auswertung der Fallstudienanalysen ergaben sich vielfältige Einzelaspekten und Empfehlungen, die sich an Unternehmen und Initiativen im Wachstum richten. Diese lassen sich den Themen ‚Kooperation und effektive Kommunikation in Öko-Wertschöpfungsketten‘ (I), ‚Unternehmensberatung für das Management in Öko-Unternehmen‘ (II), ‚Weiterbildung für Beschäftigte‘ (III), ‚Öffentliche Beschaffung - Bio-Catering‘ (IV), ‚Rechtlicher Rahmen für Fleischketten mit KMU‘ (V) und ‚Gesellschaftli-che Verankerung von Öko-Wertschöpfungsketten‘ (VI) zuordnen.

%K BÖLN, BOELN, BÖL, BOEL, FKZ 12OE020, HealthyGrowth, Wertschöpfungskette, Wachstumgspfad, Öko-Nahrungsmittel, Unternehmen, Initiativen
%D 2015
%I Verlag Dr. Köster, Berlin
%X Wachsenden Unternehmen und Initiativen der ökologischen Nahrungsmittelwirtschaft stellen sich viele Herausforderungen. Die Studie zielt auf die Untersuchung von Geschäftsstrategien und Managementinstrumenten ab. Acht Fallstudien in 6 EU-Ländern wurden ausgewählt. Die Erhebung beruhte auf qualitativen und quantitativen Methoden. Die Ergebnisse zeigen, dass Strategien und Instrumente gezielt eingesetzt werden. Je nach Entwicklungsphase der Unternehmen und Initiativen stehen Finanzierungsfragen, Qualitätskontrollen, Produktdifferenzierungen, das Personalmanagement oder die vertrauensbildende Kommunikation im Vordergrund. Diese Strategien und Instrumente ermöglichen gerade den wertebasierten Unternehmen, Initiativen und Wertschöpfungsketten für ökologische Lebensmittel ein erfolgreiches Wachstum. Es ist zu diskutieren: Professionalisierung gegen den Werteverlust durch „Konventionalisierung“?
%R 27256
%L orgprints27256
%A Susanne Münchhausen, von
%A Anna Maria Häring
%A Milestad Rebecka
%T Bedeutung von Managementstrategien in expandierenden 
Unternehmen und Initiativen der Wertschöpfungsketten 
für ökologische Nahrungsmittel


%X Our working group aims to discuss successful approaches of managing increasing quantities of organic food produce - successful in terms of maintaining product quality, trust, integrity and higher value while at the same time increasing turnover. The workshop will focus on two particular aspects. Firstly, the business strategies of growing organic businesses and initiatives, and secondly, the specific instruments used in organisation and management that help to meet the diverging objectives related to growth in turnover on the one hand, and organic values, quality, integrity and trust on the other. In the workshop we will look at these challenges and management options from the perspective of practitioners in the agri-food industry.
%T Healthy Growth of Values-Based Organic Food Chains - Managing Major Challenges of Expansion: Business Strategies and Instruments Ensuring the Maintenance of Core Organic Values and Consumers’ Trust
%L orgprints27621
%A Susanne Münchhausen, von
%A Anna Maria Häring
%A Helmi Risku-Norja
%K BÖLN, BOELN, BÖL, BOEL, FKZ 12OE020, Healthy Growth, CoreOrganic, market development, management, organic food
%D 2015

%X In the analysis, we will 
- identify the most significant changes over time in relevant market, regulatory, institutional and territorial conditions, 
- assess the social, economic and other resources available among different groups of primary producers, 
- relate conditions and resources to the (adaptation) strategies pursued (e.g. regarding the management of the chain and risks), and 
- explore the (potential) impacts of the resulting (or expected) changes on social, economic and environmental performances. 
The analysis aims at capturing the interrelationships between external and internal conditions, (adaptation) strategies and (sustainability) performance. A first important step in the analysis is to express conditions, strategies and performances in absolute and/or relative terms, and to relate them to different points in time. This will then allow us to relate the producer groups’ strategies to change in conditions on the one hand and to performances on the other. The three illustrative cases are a grain farmers’ association in Lower Saxony, Germany, a group of carp producers using traditional ponds in Franconia, Germany, and a beef farmers’ association in Uppland, Sweden. In all three cases, attention will also be paid to relate adaptation strategies to decision-making and to identify limitations in available data and check possibilities to overcome them. With our discussion, we aim to highlight the particular challenges. We want to highlight the particular importance of business-level actions and their dynamics as an additional level in the analysis.
%J Social and technological transformation of farming systems: Diverging and converging pathways
%A Susanne Münchhausen, von
%A Karlheinz Knickel
%A Tobias Lasner
%A Rebecka Milestad
%L orgprints30009
%T Adaptation strategies and performances of three producer groups during times of change: lessons learned from the application of the Conditions-Strategies-Performances (CSP) concept in three case studies
%K Organic foods, food chains, food quality, BÖLN, BOELN, BÖL, BOEL, FKZ 12OE020, Healthy Growth, CoreOrganic
%D 2016

%A Susanne Münchhausen, von
%A Karlheinz Knickel
%A Rebecka Milestad
%A Tobias Lasner
%L orgprints30758
%T What drives farmers’ sustainability performance? Application of the CSP Modell for the analysis of farmers’ Conditions, adaptation Strategies and sustainability Performances – a case study analysis of German and Swedish producer groups in times of change
%J Studies of Agricultural Economics
%V 2017
%X This paper aims to explore farmers' conditions, strategies and performances in a context of multi-dimensional policy requirements, market imperfections and globalisation. The basic assumption sees conditions as drivers for farmers’ strategies that then result in performances of the sector. The methodological approach is based on the Conditions-Strategies-Performances (CSP) model which is used for the analysis of three case studies. The model helps to identify changes in framework conditions over time, resources among relevant groups of primary producers, adaptation strategies and finally, to explore the related social, economic and environmental effects. The analysis is based on three case studies, three farmers’ groups in Germany and Sweden. Results show that the approach provides a suitable conceptual framework. Its particular strength is the holistic nature of the assessment and that it focusses on changes, dynamics, strategic decisions and impacts that matter in societal terms. It helps to identify factors that affect the sustainability of specific farming industries.
%D 2016
%K HealthyGrowth, organic agriculture, farm management, strategies, performances, sustainability, farmers associations, BÖLN, BOELN, BÖL, BOEL, FKZ 12OE020
%P xx-xx

%X In various European countries, organic farming acts as a driving factor for small and medium enterprises, cooperations of food businesses or territorial development. Examples for regional development initiatives are ‘Biovallée de la Drôme’ in France, ‘Biodistretti’ in Italy or the ‘Bio-Regionen’ in Austria. Regional development initiatives aspire to create ‘model regions’ for sustainable development in agriculture and in a wider perspective. While the overall objective is similar for all approaches, the outcomes differ between enterprises and regions. However, the regional embeddednes plays always a strategic role. The region can be the key quality criteria of the values-based food chain, the main characteristic of the differentation strategy or just important for the image of the enterprise or organic initiative. For the realisation of the regional embeddedness of organic products excellent business strategies and efficient management tools are crucial for the development of businesses and chains maintaining the value added from field to fork. The territorial embeddedness is a strong quality argument for the marketing of organic products studied in the HealthyGrowth project.
%T Transition des filières et territoires vers la bio et maintien des valeurs - Résultats des cas d’étude du projet européen "HealthyGrowth"
%L orgprints29383
%A Susanne Münchhausen, von
%A Claire Lamine
%A Michaela Haack
%K Filiere, agriculture biologique, transition territorial, Biovallee, integration territoriale, BÖLN, BOELN, BÖL, BOEL, FKZ 12OE020, HealthyGrowth
%D 2015

%X Our presentation starts with a short overview of the diversity of organic food chains in Germany. We show that several different supply chains coexist. Smaller businesses tend to focus on market niches and particular consumer groups and values. The in-depth analysis identifies the strengths and weaknesses of different types of organic food chains. Exemplarily, we highlight factors that can strengthen value chains for organic food. 
%D 2013
%K Organic, food, value chains, farming, food processing, marketing, BÖLN, BOELN, BÖL, BOEL, FKZ 12OE020, HealthyGrowth
%L orgprints24922
%T Strengthening organic food value chains in Germany - first results of the EU-project HalthyGrowth – From niche to volume with integrity and trust
%A Kristin Schulz
%A Susanne Münchhausen, von
%A Anna Maria Häring

%I Eberswalde University for Sustainable Development (HNEE), Eberswalde, Germany
%X National Reports of WP2, HealthyGrowth project, present an overview of the organic sector in Germany. The report is based on a literature review with a focus on the development of organic food businesses and value-based food chains.
%D 2013
%K Organic, food, value chains, farming, food processing, marketing, Germany, BÖLN, BOELN, BÖL, BOEL, FKZ 12OE020
%L orgprints28266
%T Organic food marketing in Germany: Moving from small and local to large and anonymous - or different channels converging? M2.1 National report Germany, WP2 "State-of-the-art", HealthyGrowth Project
%A Kristin Schulz
%A Susanne Münchhausen, von
%A Anna Maria Häring
%A Karlheinz Knickel