http://orgprints.org/9930/ Estonian consumers attitudes to organic food The study of 740 Estonian occasional consumers has shown that 60 % of them are willing to buy organic products mainly because these contain fewer additives than conventional products. Therefore the consumers consider them first of all more natural and healthier. Preferred products are organic vegetables and fruits. Consumers prefer to buy them from supermarkets. Common awareness about organic farming needs improvement – only 11% of consumers felt themselves entirely informed. Pehme, Sirli Luik, Anne Liivaauk, Pille 7food 5markets int_conf_2007qlif_1_consumers Estonian consumers attitudes to organic food 2007-03-10 Pehme, Sirli; Luik, Anne and Liivaauk, Pille (2007) Estonian consumers attitudes to organic food. 3rd QLIF Congress: Improving Sustainability in Organic and Low Input Food Production Systems, University of Hohenheim, Germany, March 20-23, 2007. application/pdf