8364 1 archive 4832 disk0/00/00/83/64 2006-10-23 2009-08-20 14:32:18 2009-08-20 14:32:18 conference_item show 0 en uk-uni-plymouth uk uk-cor-2002 26-28 March 2002 UK Organic Research 2002 Conference Aberystwyth never 0 TRUE paper Brennan Charles S Kuri Victor pub 2security inputs_evaluation 7consumer Colloquium of Organic Researchers; COR; organic food, consumer attitudes, sensory,tests purchase, price This report was presented at the UK Organic Research 2002 Conference. Consumer attitudes to foods are mainly influenced by quality attributes. Ethical factors are important in some cases, but they may be overstated. The relationships between consumers' awareness of organic food, price and perceived quality of food were investigated by tests involving series of consumer panels and sensory evaluation. Sensory responses were also matched to instrumental analysis data. Results indicated that overall there was no relation between panellist’s views about organic foods and their sensory perceptions. Eighty percent of the panellists felt that organic products were too expensive, but would buy them if they were cheaper. However the study showed that most of the people would not be likely to change their preference once they had made a product choice based upon sensory attributes. This has important implications, indicating that not only price, but also sensory quality of organic food must be considered in order to maintain repeated purchases by most consumers. 2002 published Proceedings of the UK Organic Research 2002 Conference Organic Centre Wales, Institute of Rural Studies, University of Wales Aberystwyth Powell Jane et al. BSI (1986) BS 5929. Methods for sensory analysis of food. Part 4 Flavour profile methods, British Standard Institution Mitchell V W (1998) A role for consumer risk perceptions in grocery retailing. British Food J. 4 171 Mintel (1999) Organic food and drink report. Mintel International Group, Ltd. Wandel (1984) Understanding consumer concerns about food related risks British Food J. 7:35. public 65-68 6220 1 8364 1 application/pdf en public

Brennan_kuri_Consumer_perception.pdf

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