?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.au=Beckie%2C+Mary+Anne&rft.aulast=Beckie&rft.aufirst=Mary+Anne&rft.date=2002&rft.title=The+role+of+marketing+initiatives+in+rural+development&rft.genre=proceeding