Consumer attitudes towards the quality and safety of organic and low input foodsPeterMidmoreauthorMetteWierauthorRaffaeleZanoliauthorA review of scientific literature and analysis of recent qualitative data provides new insights into the dynamics of the demand side of the organic market. Differences between existing, committed and ‘new’ consumers have implications for wider organic research, policy development and marketing strategy, particularly as actual behaviour and product loyalty diverge from the conventional representation of con-sumer characteristics. Markets and trade2006Conference paper, poster, etc.