http://orgprints.org/8181/ Consumer attitudes towards the quality and safety of organic and low input foods Midmore, Prof Peter Wier, Prof Mette Zanoli, Prof Raffaele Markets and trade A review of scientific literature and analysis of recent qualitative data provides new insights into the dynamics of the demand side of the organic market. Differences between existing, committed and ‘new’ consumers have implications for wider organic research, policy development and marketing strategy, particularly as actual behaviour and product loyalty diverge from the conventional representation of con-sumer characteristics. 2006 Conference paper, poster, etc. NonPeerReviewed application/pdf http://orgprints.org/8181/1/Midmore_Odense_Paper.pdf Midmore, Prof Peter; Wier, Prof Mette and Zanoli, Prof Raffaele (2006) Consumer attitudes towards the quality and safety of organic and low input foods. Joint Organic Congress, Odense, Denmark, May 30-31, 2006. http://orgprints.org/8181/http://orgprints.org/8181/1/