@inproceedings{orgprints8181,
           title = {Consumer attitudes towards the quality and safety of organic and low input foods},
          author = {Prof Peter Midmore and Prof Mette Wier and Prof Raffaele Zanoli},
            year = {2006},
             url = {http://orgprints.org/8181/},
        abstract = {A review of scientific literature and  analysis of recent qualitative data provides new insights into the dynamics of the demand side of the organic market. Differences between existing, committed and ?new? consumers have implications for wider organic research, policy development and marketing strategy, particularly as actual behaviour and product loyalty diverge from the conventional representation of con-sumer characteristics.}
}