?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Exploring+The+Gap+Between+Attitudes+And+Behaviour%3A+Understanding+Why+Consumers+Buy+Or+Do+Not+Buy+Organic+Food&rft.creator=Padel%2C+Susanne&rft.creator=Foster%2C+Carolyn&rft.subject=+Markets+and+trade&rft.description=The+purpose+of+the+paper+is+to+explore+the+values+that+underlie+consumers+purchasing+decisions+of+organic+food.+It+draws+on+data+from+focus+groups+and+laddering+interviews+with+a+total+of+181+regular+and+occasional+consumers+of+organic+food+that+were+contrasted+with+survey+results+of+other+studies.++The+results+show+that+most+consumers+associate+organic+at+first+with+vegetables+and+fruit+and+a+healthy+diet+with+organic+products.+Fruit+and+vegetables+are+also+the+first+and+in+many+cases+only+experience+with+buying+organic+product.+The+decision-making+process+is+complex+and+the+importance+of+motives+and+barriers+may+vary+between+product+categories.+Future+research+should+consider+tradeoffs+that+consumers+make+between+values+and+product+as+well+as+consumer+segmentation.+&rft.publisher=Emerald&rft.contributor=McEachern%2C+Morven&rft.contributor=Seamann%2C+Claire&rft.date=2005&rft.type=Journal+paper&rft.type=NonPeerReviewed&rft.format=application%2Fpdf&rft.identifier=http%3A%2F%2Forgprints.org%2F8072%2F2%2FBFJ_Consumers0701070805.pdf&rft.identifier=Padel%2C+Susanne+and+Foster%2C+Carolyn+(2005)+Exploring+The+Gap+Between+Attitudes+And+Behaviour%3A+Understanding+Why+Consumers+Buy+Or+Do+Not+Buy+Organic+Food.+British+Food+Journal%2C+107+(8)%2C+pp.+606-625.&rft.relation=http%3A%2F%2Forgprints.org%2F8072%2F