The need for safety in the decision-making process of customers of organic food storesAnnamáriaFürediné KovácsauthorFood safety ensures the maintenance and long-term preservation of health. The results of my research (n=697) show that the customers of organic shops expect the technological and functional features of foods to provide that safety. Those factors have a bigger impact on their product selection decisions than on that of average Hungarian consumers. 2006Conference paper, poster, etc.