%0 Conference Paper
%A Fürediné Kovács, Annamária
%D 2006
%F orgprints:7956
%T The need for safety in the decision-making process of customers of organic food stores
%U http://orgprints.org/7956/
%X Food safety ensures the maintenance and long-term preservation of health. The results of my research (n=697) show that the customers of organic shops expect the technological and functional features of foods to provide that safety. Those factors have a bigger impact on their product selection decisions than on that of average Hungarian consumers.