creators_name: Christensen, Tove
creators_name: Mørkbak, Morten
creators_name: Denver, Sigrid
creators_name: Hasler, Berit
type: conference_item
datestamp: 2006-05-09
lastmod: 2009-09-09 13:40:01
metadata_visibility: show
title: Preferences for food safety and animal welfare – a choice experiment study comparing organic and conventional consumers
ispublished: pub
subjects: 7consumer
full_text_status: public
abstract: Food quality attributes such as food safety and animal welfare are increasingly influencing consumers’ choices of food products. These attributes are not readily traded in the markets. Hence, stated pref-erence methods have proven to be valuable tools for eliciting preferences for such non-traded attributes. A discrete choice experiment is employed, and the re-sults indicate that consumers in general are willing to pay a premium for campylobacter-free chicken and for improved animal welfare; and they are willing to pay an additional premium for a product containing both attributes. Further, we find that organic consumers have a higher willingness to pay for animal welfare than other consumers, but they are not willing to pay more than conventional consumers when it comes to their willingness to pay for avoiding campylobacter.
date: 2006
date_type: published
refereed: never
citation: Christensen, Tove; Mørkbak, Morten; Denver, Sigrid and Hasler, Berit (2006) Preferences for food safety and animal welfare – a choice experiment study comparing organic and conventional consumers. Joint Organic Congress, Odense, Denmark, May 30-31, 2006.
document_url: http://orgprints.org/7707/1/organic-conf-qualypreferences.pdf
document_url: http://orgprints.org/7707/2/7707_Christensen.pdf