%A Doris Pick %T Product and process protection in the organic farming sector - organic terminology and image at risk %X Abstract - Genetic Engineering seems to be one of the greatest threats to Organic and "low input" farming systems of our times for various reasons. This paper primarily focuses on the creep-ing dilution and takeover of organic Terminology by the Biotech sector in the fields of organic products, processes and re-search. It shows by means of a few selected case Studies from Europe and North America how consumers? and politicians? trust in organic processes, products and research may de-crease and the positive organic image may partly get lost over time if no adequate counter strategies are (further) developped and collectively implemented. %D 2006 %L orgprints7685