?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.au=Bodini%2C+Antonella&rft.aulast=Bodini&rft.aufirst=Antonella&rft.date=2006&rft.title=Targeting+occasional+buyers+-+the+need+for+quality+related+communication+approaches&rft.genre=proceeding