{
  "eprintid": "7629",
  "rev_number": "2",
  "eprint_status": "archive",
  "userid": "1437",
  "dir": "disk0/00/00/76/29",
  "datestamp": "2006-05-09",
  "lastmod": "2009-09-09 13:39:58",
  "status_changed": "2009-08-20 14:31:03",
  "type": "conference_item",
  "metadata_visibility": "show",
  "item_issues_count": "0",
  "doclang": "en",
  "projects": [
    "joint_conference_plenum"
  ],
  "confdates": "May 30-31, 2006",
  "conference": "Joint Organic Congress",
  "confloc": "Odense, Denmark",
  "refereed": "never",
  "budget": "0",
  "publicfulltext": "TRUE",
  "presentationtype": "paper",
  "creators": [
    {
      "name": {
        "family": "Zanoli",
        "given": "Raffaele",
        "honourific": "Prof."
      },
      "id": ""
    },
    {
      "name": {
        "family": "Naspetti",
        "given": "Simona",
        "honourific": "Dr."
      },
      "id": ""
    }
  ],
  "title": "The positioning of organic products: which way forward?",
  "ispublished": "pub",
  "subjects": [
    "5markets",
    "7consumer"
  ],
  "abstract": "The current positioning of organic products is based on a segmentation approach that recognises the organic market basically as a (enlarging) niche. Research conducted by the authors through various EU projects shows that the positioning of organic products cannot simply hinge on attributes/characteristics that differentiate organic products from their competitors, nor is a strategy based on benefit segmentation enough. A value/need based positioning of organic food products is proposed, based on a lateral marketing approach.",
  "date": "2006",
  "date_type": "published",
  "full_text_status": "public",
  "documents": [
    {
      "docid": "5773",
      "rev_number": "1",
      "eprintid": "7629",
      "pos": "1",
      "format": "application/pdf",
      "language": "en",
      "security": "public",
      "main": "ZAnoli-Naspetti_Odense_06.pdf",
      "files": [
        {
          "filename": "ZAnoli-Naspetti_Odense_06.pdf",
          "filesize": "56263",
          "url": "http://orgprints.org/7629/1/ZAnoli-Naspetti_Odense_06.pdf"
        }
      ]
    }
  ]
}