Gaining Trust in Emerging markets in South East EuropeMarleneHeebauthorLessons learnt Starting a project in Organic agriculture mobilizes: - New dynamics on all levels - Networks of organic stakeholders - Awareness creation for other agricultural methods Limited predictability of processes - Difficult to plan - Strongly influenced by a few individuals and the frame conditions (legal, economic, etc.) Organisational development is very important: - Often underestimated (in time, difficulty, importance) - Lacking experience in civil societies and democratic structures - Burden of Comunistic history - Dominated by a few individuals (positive or negative) - Professional support available (welcomed) - Significant impact on general mind set of people - Giving chances to motivated and open people Multistakeholder approach is worth the effort: - Wider acceptance - Efficient use of local knowledge and experience - Supports and network development Markets and trade Values, standards and certification Social aspects2006Conference paper, poster, etc.