?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.au=Heeb%2C+Marlene&rft.aulast=Heeb&rft.aufirst=Marlene&rft.date=2006&rft.title=Gaining+Trust+in+Emerging+markets+in+South+East+Europe&rft.genre=proceeding