creators_name: SANS, Pierre
creators_name: de FONTGUYON, Guy
creators_name: SYLVANDER, Bertil
creators_name: LE FLOC'H, Aude
creators_name: AUERSALMI, M.
creators_name: SCHMID, Otto
editors_name: HOVI, M.
editors_name: MARTINI, A.
editors_name: PADEL, S.
type: conference_item
datestamp: 2006-03-08
lastmod: 2009-08-20 14:29:32
metadata_visibility: show
title: Is it easy for producers to market organic beef meat ? The case of Biobourgogne Viande (France).


ispublished: pub
subjects: 5markets
subjects: chainmanagement
full_text_status: public
keywords: MARKETING, INITIATIVE, BEEF MEAT, FRANCE
abstract: This contribution aims to present the results of a French case-study analysis - BioBourgogne Viande - carried up by members of three research teams in the framework of the European Program OMIaRD (Organic Marketing Initiatives and Rural Development) . 
In a first part, after a brief description of the region where the O.M.I is located, we present the main features of the development of BioBourgogne Viande, from its origins to the present day. In a second part, the motivations, cohesion and competencies are analysed in the structure of a SWOT (opportunities, threats, strengths and weaknesses), identifying organisational learning processes through the past ten years

date: 2004
date_type: published
pagerange: 51-65
refereed: never
citation: SANS, Pierre; de FONTGUYON, Guy; SYLVANDER, Bertil; LE FLOC'H, Aude; AUERSALMI, M. and SCHMID, Otto (2004) Is it easy for producers to market organic beef meat ? The case of Biobourgogne Viande (France). Socio-economic aspects of animal health and food safety in organic farming systems, Florence (Italy), 5-7 September 2003.
document_url: http://orgprints.org/6741/1/Sans_%26_al_-_2003_-_organic_marketing_initative.pdf