%A Pierre SANS
%A Guy de FONTGUYON
%A Bertil SYLVANDER
%A Aude LE FLOC'H
%A M. AUERSALMI
%A Otto SCHMID
%T Is it easy for producers to market organic beef meat ? The case of Biobourgogne Viande (France).


%X This contribution aims to present the results of a French case-study analysis - BioBourgogne Viande - carried up by members of three research teams in the framework of the European Program OMIaRD (Organic Marketing Initiatives and Rural Development) . 
In a first part, after a brief description of the region where the O.M.I is located, we present the main features of the development of BioBourgogne Viande, from its origins to the present day. In a second part, the motivations, cohesion and competencies are analysed in the structure of a SWOT (opportunities, threats, strengths and weaknesses), identifying organisational learning processes through the past ten years

%K MARKETING, INITIATIVE, BEEF MEAT, FRANCE
%P 51-65
%E M. HOVI
%E A. MARTINI
%E S. PADEL
%D 2004
%L orgprints6741