TY  - CONF
ID  - orgprints6741
UR  - http://orgprints.org/6741/
A1  - SANS, Pierre
A1  - de FONTGUYON, Guy
A1  - SYLVANDER, Bertil
A1  - LE FLOC'H, Aude
A1  - AUERSALMI, M.
A1  - SCHMID, Otto
Y1  - 2004///
N2  - This contribution aims to present the results of a French case-study analysis - BioBourgogne Viande - carried up by members of three research teams in the framework of the European Program OMIaRD (Organic Marketing Initiatives and Rural Development) . 
In a first part, after a brief description of the region where the O.M.I is located, we present the main features of the development of BioBourgogne Viande, from its origins to the present day. In a second part, the motivations, cohesion and competencies are analysed in the structure of a SWOT (opportunities, threats, strengths and weaknesses), identifying organisational learning processes through the past ten years

KW  - MARKETING
KW  -  INITIATIVE
KW  -  BEEF MEAT
KW  -  FRANCE
ED  - HOVI, M.
ED  - MARTINI, A.
ED  - PADEL, S.
TI  - Is it easy for producers to market organic beef meat ? The case of Biobourgogne Viande (France).


SP  - 51
AV  - public
EP  - 65
ER  -