<mods:mods version="3.0" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-0.xsd" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:mods="http://www.loc.gov/mods/v3"><mods:titleInfo><mods:title>Is it easy for producers to market organic beef meat ? The case of Biobourgogne Viande (France).&#13;
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</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Pierre</mods:namePart><mods:namePart type="family">SANS</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:name type="personal"><mods:namePart type="given">Guy</mods:namePart><mods:namePart type="family">de FONTGUYON</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:name type="personal"><mods:namePart type="given">Bertil</mods:namePart><mods:namePart type="family">SYLVANDER</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:name type="personal"><mods:namePart type="given">Aude</mods:namePart><mods:namePart type="family">LE FLOC'H</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:name type="personal"><mods:namePart type="given">M.</mods:namePart><mods:namePart type="family">AUERSALMI</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:name type="personal"><mods:namePart type="given">Otto</mods:namePart><mods:namePart type="family">SCHMID</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>This contribution aims to present the results of a French case-study analysis - BioBourgogne Viande - carried up by members of three research teams in the framework of the European Program OMIaRD (Organic Marketing Initiatives and Rural Development) . &#13;
In a first part, after a brief description of the region where the O.M.I is located, we present the main features of the development of BioBourgogne Viande, from its origins to the present day. In a second part, the motivations, cohesion and competencies are analysed in the structure of a SWOT (opportunities, threats, strengths and weaknesses), identifying organisational learning processes through the past ten years&#13;
</mods:abstract><mods:classification authority="lcc"> Markets and trade</mods:classification><mods:classification authority="lcc"> Produce chain management</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8061">2004</mods:dateIssued></mods:originInfo><mods:genre>Conference paper, poster, etc. </mods:genre></mods:mods>