{
  "eprintid": "6741",
  "rev_number": "1",
  "eprint_status": "archive",
  "userid": "4048",
  "dir": "disk0/00/00/67/41",
  "datestamp": "2006-03-08",
  "lastmod": "2009-08-20 14:29:32",
  "status_changed": "2009-08-20 14:29:32",
  "type": "conference_item",
  "metadata_visibility": "show",
  "item_issues_count": "0",
  "doclang": "en",
  "projects": [
    "omiard"
  ],
  "fundingpart": "main",
  "confdates": "5-7 September 2003",
  "conference": "Socio-economic aspects of animal health and food safety in organic farming systems",
  "confloc": "Florence (Italy)",
  "refereed": "never",
  "budget": "0",
  "altloc": [
    "http://www.irs.aber.ac.uk/omiard/"
  ],
  "publicfulltext": "TRUE",
  "presentationtype": "paper",
  "creators": [
    {
      "name": {
        "family": "SANS",
        "given": "Pierre"
      },
      "id": ""
    },
    {
      "name": {
        "family": "de FONTGUYON",
        "given": "Guy"
      },
      "id": ""
    },
    {
      "name": {
        "family": "SYLVANDER",
        "given": "Bertil"
      },
      "id": ""
    },
    {
      "name": {
        "family": "LE FLOC'H",
        "given": "Aude"
      },
      "id": ""
    },
    {
      "name": {
        "family": "AUERSALMI",
        "given": "M."
      },
      "id": ""
    },
    {
      "name": {
        "family": "SCHMID",
        "given": "Otto"
      },
      "id": ""
    }
  ],
  "title": "Is it easy for producers to market organic beef meat ? The case of Biobourgogne Viande (France).",
  "ispublished": "pub",
  "subjects": [
    "5markets",
    "chainmanagement"
  ],
  "keywords": "MARKETING, INITIATIVE, BEEF MEAT, FRANCE",
  "abstract": "This contribution aims to present the results of a French case-study analysis - BioBourgogne Viande - carried up by members of three research teams in the framework of the European Program OMIaRD (Organic Marketing Initiatives and Rural Development) . In a first part, after a brief description of the region where the O.M.I is located, we present the main features of the development of BioBourgogne Viande, from its origins to the present day. In a second part, the motivations, cohesion and competencies are analysed in the structure of a SWOT (opportunities, threats, strengths and weaknesses), identifying organisational learning processes through the past ten years",
  "date": "2004",
  "date_type": "published",
  "editors": [
    {
      "name": {
        "family": "HOVI",
        "given": "M."
      },
      "id": ""
    },
    {
      "name": {
        "family": "MARTINI",
        "given": "A."
      },
      "id": ""
    },
    {
      "name": {
        "family": "PADEL",
        "given": "S."
      },
      "id": ""
    }
  ],
  "full_text_status": "public",
  "pagerange": "51-65",
  "documents": [
    {
      "docid": "5281",
      "rev_number": "1",
      "eprintid": "6741",
      "pos": "1",
      "format": "application/pdf",
      "language": "en",
      "security": "public",
      "main": "Sans_&_al_-_2003_-_organic_marketing_initative.pdf",
      "files": [
        {
          "filename": "Sans_&_al_-_2003_-_organic_marketing_initative.pdf",
          "filesize": "269847",
          "url": "http://orgprints.org/6741/1/Sans_%26_al_-_2003_-_organic_marketing_initative.pdf"
        }
      ]
    }
  ]
}