%0 Conference Paper
%A SANS, Pierre
%A de FONTGUYON, Guy
%A SYLVANDER, Bertil
%A LE FLOC'H, Aude
%A AUERSALMI, M.
%A SCHMID, Otto
%D 2004
%E HOVI, M.
%E MARTINI, A.
%E PADEL, S.
%F orgprints:6741
%K MARKETING, INITIATIVE, BEEF MEAT, FRANCE
%P 51-65
%T Is it easy for producers to market organic beef meat ? The case of Biobourgogne Viande (France).    
%U http://orgprints.org/6741/
%X This contribution aims to present the results of a French case-study analysis - BioBourgogne Viande - carried up by members of three research teams in the framework of the European Program OMIaRD (Organic Marketing Initiatives and Rural Development) .   In a first part, after a brief description of the region where the O.M.I is located, we present the main features of the development of BioBourgogne Viande, from its origins to the present day. In a second part, the motivations, cohesion and competencies are analysed in the structure of a SWOT (opportunities, threats, strengths and weaknesses), identifying organisational learning processes through the past ten years