http://orgprints.org/6741/ Is it easy for producers to market organic beef meat ? The case of Biobourgogne Viande (France). This contribution aims to present the results of a French case-study analysis - BioBourgogne Viande - carried up by members of three research teams in the framework of the European Program OMIaRD (Organic Marketing Initiatives and Rural Development) . In a first part, after a brief description of the region where the O.M.I is located, we present the main features of the development of BioBourgogne Viande, from its origins to the present day. In a second part, the motivations, cohesion and competencies are analysed in the structure of a SWOT (opportunities, threats, strengths and weaknesses), identifying organisational learning processes through the past ten years SANS, Pierre de FONTGUYON, Guy SYLVANDER, Bertil LE FLOC'H, Aude AUERSALMI, M. SCHMID, Otto 5markets chainmanagement omiard Is it easy for producers to market organic beef meat ? The case of Biobourgogne Viande (France). 2006-03-08 SANS, Pierre; de FONTGUYON, Guy; SYLVANDER, Bertil; LE FLOC'H, Aude; AUERSALMI, M. and SCHMID, Otto (2004) Is it easy for producers to market organic beef meat ? The case of Biobourgogne Viande (France). Socio-economic aspects of animal health and food safety in organic farming systems, Florence (Italy), 5-7 September 2003. HOVI, M. MARTINI, A. PADEL, S. application/pdf