http://orgprints.org/6741/ Is it easy for producers to market organic beef meat ? The case of Biobourgogne Viande (France). SANS, Pierre de FONTGUYON, Guy SYLVANDER, Bertil LE FLOC'H, Aude AUERSALMI, M. SCHMID, Otto Markets and trade Produce chain management This contribution aims to present the results of a French case-study analysis - BioBourgogne Viande - carried up by members of three research teams in the framework of the European Program OMIaRD (Organic Marketing Initiatives and Rural Development) . In a first part, after a brief description of the region where the O.M.I is located, we present the main features of the development of BioBourgogne Viande, from its origins to the present day. In a second part, the motivations, cohesion and competencies are analysed in the structure of a SWOT (opportunities, threats, strengths and weaknesses), identifying organisational learning processes through the past ten years HOVI, M. MARTINI, A. PADEL, S. 2004 Conference paper, poster, etc. NonPeerReviewed application/pdf http://orgprints.org/6741/1/Sans_%26_al_-_2003_-_organic_marketing_initative.pdf SANS, Pierre; de FONTGUYON, Guy; SYLVANDER, Bertil; LE FLOC'H, Aude; AUERSALMI, M. and SCHMID, Otto (2004) Is it easy for producers to market organic beef meat ? The case of Biobourgogne Viande (France). Socio-economic aspects of animal health and food safety in organic farming systems, Florence (Italy), 5-7 September 2003. http://orgprints.org/6741/http://orgprints.org/6741/1/