title: Is it easy for producers to market organic beef meat ? The case of Biobourgogne Viande (France).    
creator: SANS, Pierre
creator: de FONTGUYON, Guy
creator: SYLVANDER, Bertil
creator: LE FLOC'H, Aude
creator: AUERSALMI, M.
creator: SCHMID, Otto
subject:  Markets and trade
subject:  Produce chain management
description: This contribution aims to present the results of a French case-study analysis - BioBourgogne Viande - carried up by members of three research teams in the framework of the European Program OMIaRD (Organic Marketing Initiatives and Rural Development) .   In a first part, after a brief description of the region where the O.M.I is located, we present the main features of the development of BioBourgogne Viande, from its origins to the present day. In a second part, the motivations, cohesion and competencies are analysed in the structure of a SWOT (opportunities, threats, strengths and weaknesses), identifying organisational learning processes through the past ten years  
contributor: HOVI, M.
contributor: MARTINI, A.
contributor: PADEL, S.
date: 2004
type: Conference paper, poster, etc. 
type: NonPeerReviewed
format: application/pdf
identifier: http://orgprints.org/6741/1/Sans_%26_al_-_2003_-_organic_marketing_initative.pdf
identifier: SANS, Pierre; de FONTGUYON, Guy; SYLVANDER, Bertil; LE FLOC'H, Aude; AUERSALMI, M. and SCHMID, Otto (2004) Is it easy for producers to market organic beef meat ? The case of Biobourgogne Viande (France). Socio-economic aspects of animal health and food safety in organic farming systems, Florence (Italy), 5-7 September 2003.
relation: http://orgprints.org/6741/