@inproceedings{orgprints6741,
          editor = {M. HOVI and A. MARTINI and S. PADEL},
           title = {Is it easy for producers to market organic beef meat ? The case of Biobourgogne Viande (France).

},
          author = {Pierre SANS and Guy de FONTGUYON and Bertil SYLVANDER and Aude LE FLOC'H and M. AUERSALMI and Otto SCHMID},
            year = {2004},
           pages = {51--65},
        keywords = {MARKETING, INITIATIVE, BEEF MEAT, FRANCE},
             url = {http://orgprints.org/6741/},
        abstract = {This contribution aims to present the results of a French case-study analysis - BioBourgogne Viande - carried up by members of three research teams in the framework of the European Program OMIaRD (Organic Marketing Initiatives and Rural Development) . 
In a first part, after a brief description of the region where the O.M.I is located, we present the main features of the development of BioBourgogne Viande, from its origins to the present day. In a second part, the motivations, cohesion and competencies are analysed in the structure of a SWOT (opportunities, threats, strengths and weaknesses), identifying organisational learning processes through the past ten years
}
}