?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Marktforschung%3A+Ermittlung+von+zus%C3%83%C2%A4tzlichen+Nachfragepotentialen+zur+Erh%C3%83%C2%B6hung+des+Absatzes+von+Biomilch+in+der+Schweiz&rft.subject=+Markt+und+Handel&rft.description=There+is+a+supply+surplus+of+Swiss+organic+dairy+products+(10+-+20+%25+of+of+the+organic+milk+produced).+The+project+aimed+to+identify+reasons+which+hamper+a+better+market+penetration+of+products+like+organic+yoghurt%2C+cheese%2C+butter+or+curd.+These+product+groups+achieve+smaller+market+shares+under+5%25%2C+compared+with+product+groups+with+higher+organic+market+shares+such+as+milk%2C+vegetables%2C+fruits+or+eggs.%0D%0A%0D%0AFarmers+in+Switzerland+have+serious+problems+in+marketing+bigger+parts+of+their+organic+dairy+production.+This+has+led+to+pressure+on+producer+prices.+%0D%0A%0D%0AProject+aims+including+target+group%3A%0D%0AThe+market+research+project+therefore+aimed+in+a+first+stage+to+identify+main+market+barriers+for+a+better+penetration+of+organic+dairy+products.+Based+on+the+identified+problems+recommendations+will+be+elaborated+how+to+stimulate+a+better+market+development+at+different+levels+(retailers%2C+processors%2C+BIO+SUISSE).%0D%0A%0D%0AMethodology%3A%0D%0A-+Desktop+research%0D%0A-+Focus+group+interviews+with+regular+and+occasional+consumers+of+organic+dairy+products%0D%0A-+Exploring+market+research+at+retailer+level%0D%0A-+Written+and+oral+survey+with+dairy+processors+in+Switzerland%0D%0A-+Yoghurt+Tasting+with+consumers%0D%0A-+Preference+test+of+organic+milk+with+consumers%0D%0A-+Store+checks+of+retailers+and+butcheries%0D%0A%0D%0AResults%2C+conclusion%2C+state+of+the+art%3A%0D%0ASeveral+market+barriers+were+identified+which+hamper+a+better+market+penetration+of+organic+dairy+products.+%0D%0A1.+Quality+problems%3A+Organic+dairy+products+often+don%C3%A2%C2%80%C2%99t+match+the+quality+requirements+of+consumers+(mainly+fruits+yoghurt+taste%2C+colour+and+texture%2C+package+material+of+milk+and+cheese).%0D%0A2.+Missing+consumer+perceptions+of+big+differences+between+organic+and+conventional+milk+production+in+Switzerland.+%0D%0A3.+Missing+retailer+involvement%3A+The+biggest+Swiss+supermarket+chain+developed+a+competing+conventional+dairy+brand+which+cut+market+shares+of+the+organic+assortment.%0D%0A4.+Missing+processor+initiatives%3A+The+biggest+processors+often+just+respond+on+retailer+demand+but+do+not+develop+actively+new+and+attractive+organic+product+lines+as+offer+for+retailers.+This+development+is+in+contrast+to+the+conventional+assortment+development+and+related+to+the+organic+retailer+trademark+policies+of+Swiss+retail+chains+which+don%C3%A2%C2%80%C2%99t+accept+organic+producer+brands+next+to+the+own+trademark.%0D%0A5.+The+export+potential+of+Swiss+organic+cheese+and+other+dairy+specialities+isn%C3%A2%C2%80%C2%99t+used+sufficiently.%0D%0ARecommendations+start+on+the+identified+barriers.+The+product+quality+in+many+cases+should+clearly+improved+to+match+consumer+expectations.+Retailers+should+accepts+organic+producers+brands+next+to+their+own+trademarks+in+order+to+stimulate+processors+to+develop+more+product+innovation+and+own+organic+brands+based+on+organic+milk.+Further+more+export+activities+should+be+stimulated+and+coordinated+by+BIO+SUISSE.%0D%0A&rft.type=Projektbeschreibung+mit+Link+zur+Projekthomepage&rft.type=NonPeerReviewed&rft.format=application%2Fpdf&rft.identifier=http%3A%2F%2Forgprints.org%2F6275%2F1%2Frichter-etal-2004-biomilch.pdf&rft.identifier=%7BProjekt%7D+Organic+dairy+market+research+2004+(Marktforschung+Biomilch+2004)%3A+Marktforschung%3A+Ermittlung+von+zus%C3%83%C2%A4tzlichen+Nachfragepotentialen+zur+Erh%C3%83%C2%B6hung+des+Absatzes+von+Biomilch+in+der+Schweiz.+[Market+research+on+additional+demand+potentials+for+organic+dairy+products+in+Switzerland.]+Laufzeit%3A+2004+-+2004.+Projekt+Projektleiter%2Fin%3A+Richter%2C+Toralf+und+Schmid%2C+Otto%2C+Research+Institute+of+Organic+Agriculture+(FiBL)%2C+CH-5070+Frick.+Weitere+Informationen+online+unter%3A+%3Chttp%3A%2F%2Fwww.fibl.org%2Fde%2Fschweiz%2Fforschung%2Fsoziooekonomie.html+%3Chttp%3A%2F%2Fwww.fibl.org%2Fde%2Fschweiz%2Fforschung%2Fsoziooekonomie.html%3E%3E.&rft.relation=http%3A%2F%2Forgprints.org%2F6275%2F