TY  - GEN
ID  - orgprints5678
UR  - http://orgprints.org/5678/
TI  - Consumers, decision makers and local or organic food. Possibilities for SMEs
N2  - Consumers are more and more interested in the trasparency of the food chain. Local food and organic food are trends that consumers believe to be strengthened both in Finland and in their own food choices. The increased interest towards local food provides marketing opportunities especially for SMEs in the food sector. SMEs operate most often on local markets and they could take more systematic advantage of locality in their business initiatives and marketing efforts. The objective of the project is to promote the preconditions of SMEs by studying both consumersī and decision makersī attitudes to local food. The study is carried out in an interactive co-operation between MTT Economic Research, National Consumer Research Centre Finland (project coordinator) and VTT Biotechnology. 

AV  - none
KW  - local food
KW  -  organic food
KW  -  consumers
KW  -  decision makers
KW  -  SMEs
KW  -  catering business
KW  -  municipality 
ER  -