?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Consumers%2C+decision+makers+and+local+or+organic+food.+Possibilities+for+SMEs&rft.subject=Consumer+issues&rft.description=Consumers+are+more+and+more+interested+in+the+trasparency+of+the+food+chain.+Local+food+and+organic+food+are+trends+that+consumers+believe+to+be+strengthened+both+in+Finland+and+in+their+own+food+choices.+The+increased+interest+towards+local+food+provides+marketing+opportunities+especially+for+SMEs+in+the+food+sector.+SMEs+operate+most+often+on+local+markets+and+they+could+take+more+systematic+advantage+of+locality+in+their+business+initiatives+and+marketing+efforts.+The+objective+of+the+project+is+to+promote+the+preconditions+of+SMEs+by+studying+both+consumers%C3%82%C2%B4+and+decision+makers%C3%82%C2%B4+attitudes+to+local+food.+The+study+is+carried+out+in+an+interactive+co-operation+between+MTT+Economic+Research%2C+National+Consumer+Research+Centre+Finland+(project+coordinator)+and+VTT+Biotechnology.+%0D%0A&rft.type=Project+description&rft.type=NonPeerReviewed&rft.identifier=%7BProject%7D+Consumers%2C+decision+makers+and+local+or+organic+food.+Possibilities+for+SMEs.+[Kuluttajat%2C+p%C3%83%C2%A4%C3%83%C2%A4tt%C3%83%C2%A4j%C3%83%C2%A4t+sek%C3%83%C2%A4+l%C3%83%C2%A4hi-+tai+luomuruoka.+Mahdollisuuksia+pk-sektorille.]+Runs+2003+-+2004.+Project+Leader(s)%3A+M%C3%83%C2%A4kel%C3%83%C2%A4%2C+Johanna%2C+National+Consumer+Research+Centre.+More+information+online+at+%3Chttp%3A%2F%2Ftripunix.mtt.fi%2Fcgi-bin%2Fthw%2F%3F%24%7BBASE%7D%3Darktui%26%24%7BHTML%7D%3Ddocu_eng%26%24%7BSNHTML%7D%3Dnosyn_eng%26%24%7BTRIPSHOW%7D%3Dfor%3Dwww_eng%26NR%3D142-06+%3Chttp%3A%2F%2Ftripunix.mtt.fi%2Fcgi-bin%2Fthw%2F%3F%24%7BBASE%7D%3Darktui%26%24%7BHTML%7D%3Ddocu_eng%26%24%7BSNHTML%7D%3Dnosyn_eng%26%24%7BTRIPSHOW%7D%3Dfor%3Dwww_eng%26NR%3D142-06%3E%3E.&rft.relation=http%3A%2F%2Forgprints.org%2F5678%2F