?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Perceptions%2C+values+and+behaviour%3A+The+case+of+organic+foods&rft.creator=Wier%2C+Mette&rft.creator=Andersen%2C+Laura+M%C3%83%C2%B8rch&rft.creator=Millock%2C+Katrin&rft.creator=O'Doherty+Jensen%2C+Katherine&rft.creator=Rosenkvist%2C+Lars&rft.subject=+%22Organics%22+in+general&rft.subject=+Markets+and+trade&rft.subject=Consumer+issues&rft.subject=Europe&rft.subject=Denmark&rft.description=This+analysis+of+the+Danish+organic+food+market+investigates+the+relationships+between+household+purchasing+behaviour+and+stated+values%2C+motives+and+concerns.+Attention+is+also+given+to+the+importance+of+sales+chan-nels+and+the+functions+of+labelling.+We+identify+the+specific+attributes+that+induce+consumers+to+purchase+or-ganic+foods%2C+distinguishing+%C3%A2%C2%80%C2%98private%C3%A2%C2%80%C2%99+from+%C3%A2%C2%80%C2%98public%C3%A2%C2%80%C2%99+valued+attributes.+Using+household+level+information+on+stated+values+and+concerns+and+data+regarding+real+market+purchases+for+approximately+2000+households+dur-ing+the+period+1997-2001%2C+the+declared+values+and+actual+market+behaviour+of+the+same+households+are+com-pared.+We+find+that+household+propensity+to+purchase+organic+foods+increases+significantly+with+the+declared+importance+accorded+to+%C3%A2%C2%80%C2%98private+good%C3%A2%C2%80%C2%99+attributes%2C+leading+to+the+conclusion+that+these+values+determine+the+actual+level+of+market+participation.+The+weight+that+households+assign+to+public+good+attributes+does+not+contribute+significantly+to+the+explanation+of+household+organic+budget+share.+However%2C+since+almost+all+con-sumers+who+purchase+organic+foods+do+in+fact+acknowledge+%C3%A2%C2%80%C2%98public+good%C3%A2%C2%80%C2%99+attributes%2C+these+values+may+also+constitute+a+prerequisite+for+purchasing+organic+products.&rft.date=2005-06&rft.type=Journal+paper&rft.type=NonPeerReviewed&rft.format=application%2Fpdf&rft.identifier=http%3A%2F%2Forgprints.org%2F5004%2F1%2F5004.pdf&rft.identifier=Wier%2C+Mette%3B+Andersen%2C+Laura+M%C3%83%C2%B8rch%3B+Millock%2C+Katrin%3B+O'Doherty+Jensen%2C+Katherine+and+Rosenkvist%2C+Lars+(2005)+Perceptions%2C+values+and+behaviour%3A+The+case+of+organic+foods.+Agriculture+and+Human+Values.+[+Unpublished%2C+]&rft.relation=http%3A%2F%2Forgprints.org%2F5004%2F