?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=The+character+of+demand+in+mature+organic+food+markets%3A+Great+Britain+and+Denmark+compared&rft.creator=Wier%2C+Mette&rft.creator=+O'Doherty+Jensen%2C+Katherine&rft.creator=Andersen%2C+Laura+M%C3%83%C2%B8rch&rft.creator=Millock%2C+Katrin&rft.creator=Rosenkvist%2C+Lars&rft.subject=+%22Organics%22+in+general&rft.subject=+Markets+and+trade&rft.subject=Consumer+issues&rft.subject=Europe&rft.subject=Denmark&rft.description=We+investigate+the+organic+food+market+in+two+selected+European+countries%2C+Great+Britain+and+Denmark%2C+identifying+main+differences+and+similarities.+We+focus+particularly+on+consumer+preferences+and+priorities%2C+labelling+schemes%2C+supply+and+sales+channels%2C+as+a+basis+for+assessing+market+stability+and+prospects+for+future+growth.+We+employ+a+unique+set+of+household+panel+data+that+includes+information+on+stated+values+and+concerns%2C+as+well+as+registered+purchasing+behaviour.+Most+organic+food+on+both+markets+is+produced+and+processed+by+large-scale+industrialised+units+and+distributed+through+concentrated+mainstream+sales+channels%2C+consumer+confidence+being+sustained+at+present+by+organic+labelling+schemes+that+appear+to+function+well.+However%2C+a+parallel+market%2C+based+on+various+types+of+direct+sales+to+heavy+users%2C+prevails.+We+find+that+organic+food+purchase+decisions+are+primarily+motivated+by+%C3%A2%C2%80%C2%98private+good%C3%A2%C2%80%C2%99+attributes+such+as+freshness%2C+taste+and+health+benefits%2C+attributes+that+may+be+perceived+as+being+compatible+with+modern+production+and+sales+structure.+More+traditional+%C3%A2%C2%80%C2%98public+good%C3%A2%C2%80%C2%99+organic+attributes%2C+such+as+environmental+and+animal+welfare+attributes%2C+small+scale+production+and+local+supply%2C+are+less+compatible+with+current+market+structure%2C+but+are+also+accorded+less+priority+by+the+majority+of+consumers+in+practice.+Mature+markets+for+organic+foods+nevertheless+may+constitute+a+source+of+consumer+dissatisfaction%2C+particularly+in+the+group+of+organic+heavy+users.+&rft.date=2005-06&rft.type=Journal+paper&rft.type=NonPeerReviewed&rft.format=application%2Fpdf&rft.identifier=http%3A%2F%2Forgprints.org%2F5003%2F1%2F5003.pdf&rft.identifier=Wier%2C+Mette%3B+O'Doherty+Jensen%2C+Katherine%3B+Andersen%2C+Laura+M%C3%83%C2%B8rch%3B+Millock%2C+Katrin+and+Rosenkvist%2C+Lars+(2005)+The+character+of+demand+in+mature+organic+food+markets%3A+Great+Britain+and+Denmark+compared.+Food+Policy.+[+Unpublished%2C+]&rft.relation=http%3A%2F%2Forgprints.org%2F5003%2F