creators_name: Naspetti, Simona
creators_name: Zanoli, Raffaele
type: conference_item
datestamp: 2005-11-15
lastmod: 2009-08-20 14:25:32
metadata_visibility: show
title: CONSUMERS’ KNOWLEDGE OF ORGANIC QUALITY MARKS 
ispublished: unpub
subjects: 5markets
full_text_status: restricted
keywords: Organic consumer,  means-end chain, quality sign, trust builders
abstract: The study was conducted as part of a EU-wide qualitative survey on consumer perception of organic products, carried out in 8 European Countries (Austria, Denmark, Finland, France, Germany, Great Britain, Italy and Switzerland). It aimed to investigate consumer motivations and barriers related to buying organic products, in order to better understand the consumer decision-making process. In particular, the proposed paper focused on:

•	the role of quality marks and certification labels on consumers’ knowledge of organic products;  
•	those aspects which determine and facilitate consumers confidence towards organic products;  
•	opportunities for the improvement of the communication and distribution strategy of these products.  

 

date: 2005
date_type: published
refereed: yes
citation: Naspetti, Simona and Zanoli, Raffaele (2005) CONSUMERS’ KNOWLEDGE OF ORGANIC QUALITY MARKS. Researching Sustainable Systems - International Scientific Conference on Organic Agriculture, Adelaide, Australia, September 21-23, 2005. [ Unpublished, ]
document_url: http://orgprints.org/4429/4/Naspetti_Zanoli_4p_revised-ed.doc