%A Caroline E. Hattam %A Garth J. Holloway %T Adoption of Certified Organic Production: Evidence from Mexico %X Adoption of organic production and subsequent entry into the organic market is examined using Mexican avocado producers as a case study. Probit analysis of a sample of 183 small-scale (<15ha) producers from Michoac?n suggests that adoption is positively influenced by management and economic factors (e.g. production costs per hectare and making inputs), but also by social factors (e.g. membership of a producers? association). Experience in agriculture has a significant but negative effect. Effective policy design must be therefore be aware of both the economic and social complexities surrounding adoption decisions. %D 2005 %K Organic agriculture, adoption, market access, policy intervention %L orgprints4367