title: Preiskenntnis und Preiselastizität von Biomilch im Naturkosteinzelhandel: Empirische Analyse zum Verbraucherverhalten
creator: Burchardi, H.
creator: Thiele, H. D.
subject:  Markets and trade
description: Demand theory assumes that price elasticity is low if price knowledge is also low. In this case a high-price strategy for regional organic milk will be more successful. This paper focuses on the relation between price knowledge and willingness to pay analysing survey data of 171 consumers in natural food stores in 2004. In accordance with existing literature only 39 % of the consumers have an exact price idea for organic milk. The majority over- or underestimates the price of milk. Results show that the price elasticity for organic milk is particularly low for consumers having a high price ignorance.
publisher: kassel university press GmbH, Kassel
contributor: Heß, J
contributor: Rahmann, G
date: 2005
type: Conference paper, poster, etc. 
type: NonPeerReviewed
format: application/pdf
identifier: http://orgprints.org/3796/1/3796.pdf
identifier: Burchardi, H. and Thiele, H. D. (2005) Preiskenntnis und Preiselastizität von Biomilch im Naturkosteinzelhandel: Empirische Analyse zum Verbraucherverhalten. [Price knowledge and price elasticity of ecological milk in natural food stores: Empirical analysis of the consumer behaviour.] 8. Wissenschaftstagung Ökologischer Landbau - Ende der Nische, Kassel, 01.03.2005 - 04.03.2005. In: Heß, J and Rahmann, G (Eds.) Ende der Nische, Beiträge zur 8. Wissenschaftstagung Ökologischer Landbau, kassel university press GmbH, Kassel.
relation: http://orgprints.org/3796/